For years, neuromarketeers have been in pursuit of the buy button. This specific neural pattern ought to align perfectly with a rising slope in the sales curve.
Unfortunately, reality is more complex than that. While specific kinds of brain activity are certainly predictive of purchase and preferences (the nucleus accumbens and frontal asymmetry pop up time and again), the ultimate response seems to vary with content and strategy.
Discover how to get consumers to buy more hedonic products by applying the right type of lighting. Research shows that blue lighting influences consumers in their motivation to buy more hedonic products.
What does Snapple have in common with Perrier or 7up? Obviously, these companies all sell soft drinks, but there is another thing these brands have in common. All these three companies have changed their logo recently. Nothing special so far. Companies have to update their visual identity once in a while to keep up with the times.
‘Come on, let’s take a selfieeeee!’
What do hipsters, tourists and that Instagram addicted friend we all know, have in common? They all seem to take pictures of almost anything, making them seem very uninterested their surroundings and, even worse, in you. Seem. Because recent research shows the exact opposite might be the case.
In the last decade, psychologists have uncovered many fascinating spillover effects of television genres making people more susceptible to different forms of advertising. A block of commercials isn’t processed in isolation. Instead, it’s tightly connected to the thoughts and feelings activated by the previous show, movie, news story and surrounding ads. This knowledge is solid gold for advertisers, as it allows them give their commercials an extra edge when buying media time.