The Latest Neuromarketing Insights

Current Topic: Advertising

Right to left isn’t right! The effect of motion direction on ad effectiveness.

Right to left isn’t right! The effect of motion direction on ad effectiveness.

Let’s try an experiment. Close your eyes and imagine someone running through your field of vision.

I’d bet your imaginary friend was running from left to right. How do I know? Because we are subconsciously conditioned to expect left to right movement. When our expectations aren’t met, this can create subconscious friction which in turn can affect our evaluations.

Want to know more about this interesting phenomenon and how you can use it to your advantage? Keep reading.


Peer Endorsement: A New Trend in Modern Advertising

Peer Endorsement: A New Trend in Modern Advertising

A couple of years back I was browsing through my Facebook feed when I came across an ad from a brand selling high-end watches, promoting one of their new products. At first, I barely glanced at the ad, I didn’t care, it was just another ad.

Here’s when it became interesting.

A few days later- as I was sluggishly reading my Facebook feed- I came across this same ad. With the same copy, offer and image. There was not a slight change in the ad and yet my response was very different.

What had changed? The difference was that I realized two friends I look up to had liked the ad. Therefore, I decided to give it a chance.

To make a long story short. I ended up reading the ad, watching the 25-second video, reacted to the ad (I’m sure I gave it a heart), and finally clicking on the ad.

So what happened? Simple: We like the things that are liked by the people we know. Keep on reading to discover the psychology that lies beneath this interesting phenomenon.


The 5 Best Neuromarketing Insights of 2020

The 5 Best Neuromarketing Insights of 2020

With knowledge expanding increasingly fast these days it might be hard to keep track of what is new and happening in Neuromarketing. We try to review new articles weekly in order to keep you up to date on what is new.

To give you an overview of Neuromarketing insights in 2020, we’ve selected the articles that you guys found most interesting and were read the most. These are the 5 best Neuromarketing insights of 2020!



The Secret of Effective QR Code Call to Actions

The Secret of Effective QR Code Call to Actions

Imagine that you are on the bus, on your way to work. You’re bored, waiting to arrive at your destination. When you look up, your eyes fall on several ads placed on the bus. They include texts and logos and are screaming for your attention. You see one that includes a QR code. Now think of this - what would make you want to grab your phone and scan the QR code?

There could be several reasons. However, think of this subject from a marketer’s perspective. How can you make people scan your QR code and draw them to your online environment? And accordingly, make them interact with your website? Let’s find out!


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