The Latest Neuromarketing Insights

Current Topic: Advertising

Love is…: Why We Love the Brands We Use Together

Love is…: Why We Love the Brands We Use Together

Every day, companies and brands vie for the attention of consumers. Through a consumer’s interaction with a brand’s product, this brand wants to become an inseparable part of the consumer’s life.


But should brands focus on the individual consumer? What if a brand can become an inseparable part of the consumer’s relationships – for example, with a spouse? It appeared that brands can benefit from focusing on couples and their shared usage of brands’ products through becoming a significant part of their shared identity narrative.


Generating The Perfect Face For Your Ad

Generating The Perfect Face For Your Ad

What is the perfect face for a beauty ad? And which would you use for domestic violence prevention?

In advertising, the primary mission is to promote products or to convey ideas using persuasive language and images. Faces are a key aspect of ads and are often portrayed differently depending on the product advertised and message communicated. But what makes a face visually persuasive?


The True Power of Front-of-Package Labels

The True Power of Front-of-Package Labels

There are only 24 hours in a day for us to get through our to-do lists. So how do we decide what to prioritize? Lucky for us, our brains use cognitive shortcuts to simplify decisions and cut corners. But here’s the catch: cutting corners has consequences. And when it comes to our brain, cutting corners leads to cognitive biases.


The Most Overlooked Psychological Factor in What Makes Advertising Music Work

The Most Overlooked Psychological Factor in What Makes Advertising Music Work

Both advertisers and researchers have known for many years that music can tip the scale in an ad’s favor. The well-chosen tune can make all the difference when it comes to people attending towards the ad, developing positive attitudes and associations – and ultimately forking over their hard earned cash to buy the product.

But what exactly constitutes the right music?



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