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Current Topic: Research



Why Extended Wait Times Can Benefit the Consumer Experience

Why Extended Wait Times Can Benefit the Consumer Experience

Imagine hurriedly entering the supermarket with a shopping list in hand, determined to exit swiftly. You scan the cash registers, seeking the shortest queue. However, just as you think you've made the fastest choice, you realize the wait time is longer than expected. Frustrating. Or is it?

Contrary to common belief that a linear relationship exists between wait time expectations and consumer satisfaction, waiting longer than expected isn't always detrimental to customer satisfaction. In this blog, we delve deeper into the relationship between waiting, expectations, and customer satisfaction.


A Matter of Taste: How Context Dramatically Influences What We Taste

A Matter of Taste: How Context Dramatically Influences What We Taste

Taste is taste, isn't it? Well, not quite! What if I told you that the color, shape, and packaging of a product can significantly alter the way we perceive its flavor? 

 

Imagine this: a vibrant, red soda can with a sleek, modern design. Your taste buds anticipate a bold and exciting, perhaps cherry-flavored experience. Now, picture that same drink in a plain, unadorned can. Suddenly, your expectations shift, and the taste seems more muted, subtle, or even unexpected. In this blog, we will uncover the secrets of how our senses collaborate with design, presentation, and surroundings to shape the way we taste things. Get ready to discover how the look and feel of a product can play a tantalizing role in the delightful dance of flavors on your palate.


From Pixels to Emotion or Fake it Till You Make It: How AI-Generated Ads Impact Donation Intentions

From Pixels to Emotion or Fake it Till You Make It: How AI-Generated Ads Impact Donation Intentions

Do you know any of the people in these picture? 

 

Neither do I. Actually, I ‘created’ them using this AI-powered website: https://thispersondoesnotexist.com

These people do not exist. Yet the powerful realism of these faces has the ability to create the belief that they do relate to actual people. This may be a problem in consumers’ perceptions of a brand, especially for the charity sector. And we’ll see why.

 

 


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