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The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Rocking your brand: how music can influence brand perception

Rocking your brand: how music can influence brand perception

Can music make or break a brand's image? It might. In fact, over 90% of TV and radio ads contain little to no words, heavily relying on music to communicate their message. 

A recent study bridging marketing, musicology, and cognitive psychology sheds light on the answer. The findings provide valuable insights into the role of music in branding and highlight the importance of specific musical characteristics in shaping consumer perceptions.


Panic Buying: The Impact of External Crises on Consumer Behavior and Retail Revenue

Panic Buying: The Impact of External Crises on Consumer Behavior and Retail Revenue

It was the Toilet Paper Panic of 2020 where calm neighbors turned into competitive shoppers at supermarkets across America due to COVID-19, creating a frenzy more intense and worrisome than the Tickle Me Elmo craze of the 1990s. This surge in panic buying had significant ramifications for economies and societies. Despite its impact, panic buying remains understudied, especially regarding its commercial effects and long-term trends. 


Sad or Happy? New Brain Research Helps NPOs Choose The Right Emotional Appeal For Effective Advertising Campaigns

Sad or Happy? New Brain Research Helps NPOs Choose The Right Emotional Appeal For Effective Advertising Campaigns

Remember the last time you donated to a preferred charity or cause. Was it because an advert caught your attention and you felt compassion, shame or outrage? Or was it because you know someone affected by the issue presented in the ad? It’s also likely you were aware of the non-profit organization work; you felt you were making a difference by paying attention or donating. Research suggests we make donations according to our personal preference and values, to reflect our own identity. That’s why we choose to give to different causes (Chapman et al., 2022).


The Faces of Persuasion: Revealing the Most Effective Emojis in Online Marketing

The Faces of Persuasion: Revealing the Most Effective Emojis in Online Marketing

A friend scrolling through her social media feed stumbled upon a post from an influencer. However, instead of diving into the caption, she found herself deterred by its length. The overwhelming amount of text made it challenging to connect with the message, prompting her to swiftly scroll past, feeling somewhat frustrated.


Liked or Remembered? How to Craft The Ideal Slogan By Changing The Linguistic Properties of Its Words

Liked or Remembered? How to Craft The Ideal Slogan By Changing The Linguistic Properties of Its Words

I invite you to play along and do a short thinking exercise. Try to identify these slogans and taglines. Can you also associate them with their brand? (Take a peak at the end of the article to check your answers): “Got milk?”; “Don’t leave home without it.”; “Where’s the beef?”; “Think different.”; “Melts in your mouth, not in your hands.”; “Reach out and touch someone.”; “A diamond is forever.”; “Finger-lickin’ good!”; “The uncola.”; “Let your fingers do the walking.”; “Think outside the bun.”;  “We bring good things to life”; “Think small.”


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