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The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.


Boost Your Revenue: Unveiling the Power of In-Store Inspiration Versus Deals Messaging

Boost Your Revenue: Unveiling the Power of In-Store Inspiration Versus Deals Messaging

On a crisp winter afternoon, you step into your local grocery store, your mind set on tomatoes and lettuce. As you stroll through the entrance, the aroma of freshly baked cookies dances through the air, enticing your senses. A cheerful lady stands nearby, offering warm cookie samples, next to a sign boasting "The Ultimate Chocolate Chip Cookie Recipe."


Unveiling the effect of anthropomorphism in food marketing

Unveiling the effect of anthropomorphism in food marketing

If you are a pet owner, chances are high you are guilty of talking to your cat or dog as if it’s human. Or even give it its own little raincoat when the weather is bad. That sort of interaction is how we create a strong emotional bond with our pet and how it becomes part of the family. Or maybe you give your car a name. A bit strange, but it helps to create a sense of personal connection and attachment to the vehicle. Ever heard of the movie Cast Away? This movie depicts a deep truth about the irrepressible social nature of humans: the main character, who is left alone on a deserted island, personifies a volleyball and names him Wilson. He does this because of his basic need for social interaction. Wilson is the symbol of hope and of his salvation.


Mastering Scarcity: Unveiling the Psychology and Impact of Scarcity Marketing Cues on Consumer Behavior

Mastering Scarcity: Unveiling the Psychology and Impact of Scarcity Marketing Cues on Consumer Behavior

The use of scarcity marketing, employing phrases like "Before it's too late!" or "Limited Edition!" to trigger the Fear of Missing Out (FOMO), has become a widespread practice in marketing. You’ve probably spent a pretty penny on websites with a countdown clock or rushed to your nearby Starbucks for a limited-time flavor. Pumpkin-spice latte, anyone? 



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