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The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Do You Think You’re Funny? Try Being Clever Instead and Watch Your Customers Fall in Love With Your Brand

Do You Think You’re Funny? Try Being Clever Instead and Watch Your Customers Fall in Love With Your Brand

What is the absolute dream of a brand struggling with a dwindling consumer base? Waking up to find out their demand has suddenly gone through the roof and the biggest problem is not being able to keep up with production!

That’s what happened to the confectionary brand MoonPie when they changed marketing tactics in 2017. Was it their product? Their distribution or sales promotion that they’ve changed?


Don’t cry over spilled milk; the wastefulness perception of various beverage packaging

Don’t cry over spilled milk; the wastefulness perception of various beverage packaging

Sustainability is become a more important brand asset with the years. Additionally, the majority of consumers have the intention to pay more for environmentally sustainable packaging (Popovic et al., 2020). However, consumers often don’t know what sustainable packaging should look like (Boz et al., 2020). Mostly, consumers categorize packaging in one of three categories: recyclable, re-usable or wasteful.

 


The Form of Taste: How Shapes Influence Taste & How You Can Apply This to Influence Consumers

The Form of Taste: How Shapes Influence Taste & How You Can Apply This to Influence Consumers

Rationally speaking, forms wouldn’t have a taste. A circle is a circle and that’s that. Or isn’t it quite that simple?

Although shape and taste are two different sensory experiences, shape does influence taste. Researchers have found that we as humans associate taste qualities with different design features such as curvature, texture, orientation, symmetry, and so on. In fact, the shape of everything, from the product itself to the typeface in which it is presented and the shapes of/on product packaging have all been shown to influence people’s expectations, and sometimes even their experiences.

In this blog we will take a closer look at how shape influences taste and how you could use that knowledge to increase the attractiveness of your product.


,99 or ,00 – when charm pricing backfires

,99 or ,00 – when charm pricing backfires

Marketers love to end their prices with the magical numerical combination of 99. This practice, which is also known as charm pricing, psychological pricing or odd pricing, is seen in virtually every country across the globe. There’s no question about it: it works. But new research shows that the pricing trick will backfire under specific circumstances.


Promote Healthy Food Choices Online? A Dietary conflict

Promote Healthy Food Choices Online? A Dietary conflict

When ordering food online, the number of unhealthy food cues seems endless. Not only the food itself but also food-related words and pictorial representations stimulate unhealthy dietary behaviors. And that while eating-behavior-related disorders are only increasing in the western world. Therefore, governments started public health campaigns and educational programmes to promote healthier food choices. Nevertheless, with little success.


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