The Latest Neuromarketing Insights made actionable

Shoppers increasingly consider the naturalness of products. Typically, natural products are preferred in categories in which naturalness is considered important. But what does naturalness have to do with the package of the product? Quite a lot, as it turns out. Let’s look at the images below. Which of the products do you consider to be most natural?

Supermarkets display packaged and unpackaged versions of products across a number of categories in-store and online. Restaurants also display products with and without packaging. Starbucks, for example, instructs its employees to remove bakery items from their individual packages before placing them unpackaged in a display case, only to re-package them for the customer upon purchase. The question is: what effect does this have on consumer preference, and purchase likelihood?

In this blog, we will discuss how packaging food has an effect on perceived naturalness  (i.e., originating from plants, animals, or humans) and thereby on purchase intentions. Let’s dive in…

The average internet user is bombarded with a stream of online banners on a daily basis. From promotional offers to brand advertisements, these digital displays attempt to capture our attention while navigating websites, tempting us to engage with the advertised content. But what differentiates an effective banner from a forgettable one? How can marketers cut through the noise and leave a lasting impression on their target audience?

If you're a food lover, chances are you've been lured by a mouth-watering package design at least once. But did you know that the shape and color of packaging can also affect your perception of taste? The days where the sole purpose of a product’s packaging was to protect its content are over. As visual creatures, we often base our purchase decisions on the visual appearance of products. That’s why packaging plays a key role in setting product-related expectations. Packaging design can communicate a product's quality, value, and taste, which can influence consumers' purchasing decisions.

But how exactly can packaging design influence our taste expectations of food and beverage products?

Did you know that the font you use can have a huge impact on how people perceive your brand? It's true!

In today’s competitive world of branding and marketing, brands are always on the lookout for new and innovative ways to connect with their audience. Believe it or not, one strategy that has emerged as particularly effective is typeface design. That’s right, fonts can be a powerful tool in promoting a cause and building a brand’s reputation.

In this blog post, we'll dive into the science behind the use of handwritten typefaces, and how it can create a sense of interpersonal connectedness that leads to charitable behavior. We'll also provide practical tips on how to choose the right typeface for your brand and more. Whether you're a non-profit organization or a luxury brand, this post will show you how to leverage the power of fonts to create a stronger and more effective marketing campaign. So, are you curious to learn more about how the right font can make a big difference?

Imagine you are walking through the city center on a cold winter day. You come across an ad displaying the perfect hot chocolate and you start craving some warmth. One minute later, you find yourself standing in line to grab one.

It is not very surprising that hot chocolate ads work better during winter time than summer time. But did you know that you can boost your ad by adjusting it to the surrounding temperature for almost any product?