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The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Promote Healthy Food Choices Online? A Dietary conflict

Promote Healthy Food Choices Online? A Dietary conflict

When ordering food online, the number of unhealthy food cues seems endless. Not only the food itself but also food-related words and pictorial representations stimulate unhealthy dietary behaviors. And that while eating-behavior-related disorders are only increasing in the western world. Therefore, governments started public health campaigns and educational programmes to promote healthier food choices. Nevertheless, with little success.


How to use nudging to reduce food waste

How to use nudging to reduce food waste

In recent years, there has been increasing interest in using behavioral economics principles to "nudge" individuals towards making healthier and more sustainable choices. One area where these nudges may be particularly effective is in reducing food waste and increasing vegetable intake.


When you Prefer Walking 3 Miles instead of 2.83 Miles - How Exercise-based Food Labels Influence our Food Choice

When you Prefer Walking 3 Miles instead of 2.83 Miles - How Exercise-based Food Labels Influence our Food Choice

Maybe it’s just me, but the food labels communicating the  amount of calories on the back of food packages don't always speak to me. Don’t get me wrong, when I see a label stating “840 kcal” on the back of my nicely smelling pizza, it does hurt a bit. But, anything less than those extremes is hard to grasp for me, and the lazy person I am, I tend to skip this information instead of going online to find out what it exactly means. 


Let your eyes feast on this! How visual packaging elements change taste expectations

Let your eyes feast on this! How visual packaging  elements change taste expectations

The purpose of food packaging has evolved a lot from what it used to be. At first, packaging was mainly used as a means to preserve and transport food items. Later, it was used as a way to gain consumers’ attention in shops and influence their preferences. More recently, a growing interest has been placed on how packaging can contribute to the multisensory experience of consumption.

But how come that something like packaging, which does not objectively alter the actual taste of food, can have so much impact? Let’s delve into how visual elements on food packaging can change taste expectations!


“They deserve it, right?” Using other-benefit advertising frames to boost sales of sustainable products

 “They deserve it, right?” Using other-benefit advertising frames to boost sales of sustainable products

Remember that one time you went out shopping for a coat and came back with a coat and a pair of new shoes?

You definitely experienced some impulsive buying behavior there! Impulsive purchases are by definition unplanned and make you want the product immediately. These impulsive purchases are often evoked by advertisements – especially in the case of more hedonic products that stimulate immediate joy. In this blog, you will learn a simple copywriting technique that allows companies to promote this impulse buying and how sustainability-driven companies can implement this principle to strengthen their competitive position.


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