The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

How to create the perfect shelf based on product lightness

How to create the perfect shelf based on product lightness

Generally, when visiting a supermarket, you don't want to waste your precious time by searching for the products you're looking for. In order to help us making decisions, our brains have a few biases in their way of seeing things.

We all know that marketeers are trying to get their products in the centre of a display, and that’s for a very good reason. However, new research shows that there’s another bias that influences our way of checking products. Apparently, our visual attention tends to automatically focus to the upper part of a display when we’re looking for a light-coloured product, and to the bottom for a dark coloured product.


The True Power of Front-of-Package Labels

The True Power of Front-of-Package Labels

There are only 24 hours in a day for us to get through our to-do lists. So how do we decide what to prioritize? Lucky for us, our brains use cognitive shortcuts to simplify decisions and cut corners. But here’s the catch: cutting corners has consequences. And when it comes to our brain, cutting corners leads to cognitive biases.


What sells better - something free or something off?

What sells better - something free or something off?

2 euros off or a complementary recipe book?

Price-based incentives remain one of the most common types of sales promotion. However, non-monetary incentives have become increasingly more common. Non-monetary incentives mean that consumers receive a free gift (premium) with a purchase of a product. A good example is McDonalds’s Happy Meal, which comes with a free toy.

So what do consumers prefer? 2 euros off or a complementary recipe book? A recent study looked at the fast moving consumer goods (FMCG) retail sector to explain why price cuts are superior to premiums.


How to use behavioral science to influence consumer decision-making

How to use behavioral science to influence consumer decision-making

Every day, we make decisions between multiple choices and alternatives. After a while, our brains find shortcuts to help us make decisions faster, in a more “efficient” way. This is called fast-thinking, according to Daniel Kahneman, a behavioral economist and author of Thinking Fast and Slow. When we have more time to decide, we begin to refer to our memories and past experiences to make a final choice; this is considered slow-thinking.


The Hooters effect: How good-looking waitresses sway our taste buds

New NeuroMarketing The Hooters Effect

From Marylou’s Coffee to Hooters – many food and restaurant concepts have the above-average looks of the serving staff engrained deeply within their brand DNA.

But does it actually work? Do we truly enjoy our food better when it’s handed to us by someone standing high on the attractiveness ladder?

A recent psychological research program – counting an impressive amount of 5 studies –dived into this very question. The researchers investigated in what ways waitresses’ attractiveness spills over into taste expectations and enjoyment.

Their results may surprise you.


NewNeuroLOGO 500x500 wit NEG

New insights every month