The Latest Neuromarketing Insights

Current Topic: Conversion

When Brand Names Are All That Matters

When Brand Names Are All That Matters

We all know that one friend who wants to have luxury products so bad, they don’t spend too much time thinking whether they actually need the product or if it is of good quality. They just want to have it, no matter what!

Other people are completely insensitive to luxurious brands. They explain that they can buy high quality products from cheaper brands, too.

These are examples of two groups of people. What drives their behaviour? Neuromarketing has the answers.


Costly Curves? Why Human-Like Shapes Increase Spending And How To Deal With The Ethics Behind This

Costly Curves? Why Human-Like Shapes Increase Spending And How To Deal With The Ethics Behind This

What is your association with thinness? Discipline? Beauty? Health? That doesn’t come as a surprise. Advertisers, the movie industry and social media are reinforcing these associations every day, making us believe that being thin is hard work and that everyone can be thin, provided that they have sufficient self-discipline. In Western societies we even see a stereotypical connection between a person’s weight and their economic value, such as success and financial achievement. On the contrary people with a high Body Mass Index (BMI) tend to hold a negative body image about themselves and are more likely to be affected by those idealized standards.


Do people really like the songs they vote for? How does the order effect influence decision-making.

Do people really like the songs they vote for? How does the order effect influence decision-making.

Even Eminem benefits from neuromarketing

Remember Eminem? He was gone quiet for almost four years. Lately, Post Malone, Drake and Kendrick Lamar have been topping the Global Charts.

Every year in November, MTV Europe Music Awards (EMA) review the year and award the best songs. This year, to everyone’s surprise and confusion, Eminem won the Best Hip Hop song with his most recent creation “Walk on Water”. The song was released days before the EMAs. Even Eminem himself was confused with his award as he hasn’t done anything in years. Was the song so great that everyone instantaneously fell in love with it?


Unconscious Cues and Their Surprising Effect on Behavior

Unconscious Cues and Their Surprising Effect on Behavior

Influencing behavior through advertisements, both consciously and unconsciously, but especially the latter, has given neuromarketing a bad reputation. Take James Vicary’s famous subliminal messaging experiment from the 1950s as an example. Vicary claimed that subliminal projections telling ten thousands of people to Drink Coca-Cola and to Eat Popcorn during a movie caused a 18 % sales increase for Coca Cola and 58 % sales increase for popcorn. 

 



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