The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Current Topic: Conversion

Do people really like the songs they vote for? How does the order effect influence decision-making.

Do people really like the songs they vote for? How does the order effect influence decision-making.

Even Eminem benefits from neuromarketing

Remember Eminem? He was gone quiet for almost four years. Lately, Post Malone, Drake and Kendrick Lamar have been topping the Global Charts.

Every year in November, MTV Europe Music Awards (EMA) review the year and award the best songs. This year, to everyone’s surprise and confusion, Eminem won the Best Hip Hop song with his most recent creation “Walk on Water”. The song was released days before the EMAs. Even Eminem himself was confused with his award as he hasn’t done anything in years. Was the song so great that everyone instantaneously fell in love with it?


Unconscious Cues and Their Surprising Effect on Behavior

Unconscious Cues and Their Surprising Effect on Behavior

Influencing behavior through advertisements, both consciously and unconsciously, but especially the latter, has given neuromarketing a bad reputation. Take James Vicary’s famous subliminal messaging experiment from the 1950s as an example. Vicary claimed that subliminal projections telling ten thousands of people to Drink Coca-Cola and to Eat Popcorn during a movie caused a 18 % sales increase for Coca Cola and 58 % sales increase for popcorn. 

 



The Paradox of Choice Revisited

The Paradox of Choice Revisited

Did you read Barry Schwartz’ book The Paradox of Choice - Why More is Less? If not, this sentence is your executive summary:

There is such a thing as having too much choice

There are many scientific studies on the subject. Some find having more choice enhances consumers’ assortment evaluation and increases purchase likelihood. Others conclude more choice negatively effects satisfaction and, again, purchase likelihood. 


The Secret to Get More Help From Others

The Secret to Get More Help From Others

When do we help someone? Helping is something social, and we often need help from others. Maybe you want help from a colleague on a rapport that’s due this Friday or maybe you want your children to clean their own mess up. Or maybe you want visitors on your website to fill out a Usabilla, Qualaroo or Hotjar survey. The point is, we need help from others and we don’t like asking for help, because it basically says that we’re not competent enough to perform the task on our own. Neuromarketing to the rescue!


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