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The Latest Neuromarketing Insights

Current Topic: Advertising

The Power of Sound: How Sonic Branding Boosts Your Brand

The Power of Sound: How Sonic Branding Boosts Your Brand

Think about Netflix’s "Ta-Dum," NBC’s iconic Chimes, McDonald's "I’m Lovin’ It" Jingle, or T-Mobile’s catchy tune at the end of commercials. Chances are, you can hear each of these sounds in your head just by reading their names.  

Consumers are constantly bombarded with ads and cutting through the noise has never been more challenging. But what if the key to cutting through the noise isn’t in what you see, but in what you hear - sound itself? Enter Sonic branding. 


Sad or Happy? New Brain Research Helps NPOs Choose The Right Emotional Appeal For Effective Advertising Campaigns

Sad or Happy? New Brain Research Helps NPOs Choose The Right Emotional Appeal For Effective Advertising Campaigns

Remember the last time you donated to a preferred charity or cause. Was it because an advert caught your attention and you felt compassion, shame or outrage? Or was it because you know someone affected by the issue presented in the ad? It’s also likely you were aware of the non-profit organization work; you felt you were making a difference by paying attention or donating. Research suggests we make donations according to our personal preference and values, to reflect our own identity. That’s why we choose to give to different causes (Chapman et al., 2022).


Liked or Remembered? How to Craft The Ideal Slogan By Changing The Linguistic Properties of Its Words

Liked or Remembered? How to Craft The Ideal Slogan By Changing The Linguistic Properties of Its Words

I invite you to play along and do a short thinking exercise. Try to identify these slogans and taglines. Can you also associate them with their brand? (Take a peak at the end of the article to check your answers): “Got milk?”; “Don’t leave home without it.”; “Where’s the beef?”; “Think different.”; “Melts in your mouth, not in your hands.”; “Reach out and touch someone.”; “A diamond is forever.”; “Finger-lickin’ good!”; “The uncola.”; “Let your fingers do the walking.”; “Think outside the bun.”;  “We bring good things to life”; “Think small.”




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