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Why Extended Wait Times Can Benefit the Consumer Experience

Why Extended Wait Times Can Benefit the Consumer Experience

Imagine hurriedly entering the supermarket with a shopping list in hand, determined to exit swiftly. You scan the cash registers, seeking the shortest queue. However, just as you think you've made the fastest choice, you realize the wait time is longer than expected. Frustrating. Or is it?

Contrary to common belief that a linear relationship exists between wait time expectations and consumer satisfaction, waiting longer than expected isn't always detrimental to customer satisfaction. In this blog, we delve deeper into the relationship between waiting, expectations, and customer satisfaction.


The Secret Sauce in Promoting Your Healthy Food Product: Keep your Brand Name Sweet and Short

The Secret Sauce in Promoting Your Healthy Food Product: Keep your Brand Name Sweet and Short

Picture this: you're wandering the aisles of a grocery store, looking for a healthy snack. You come across two seemingly identical products, but one has a brand name that's as long as a Shakespearean monologue, while the other has a snappy, short name that's easier to remember. Which one are you more likely to trust as the healthier choice? Did you rely on your instincts and beliefs about the product rather than scrutinizing its nutritional label? 

 

As consumers, our food choices are heavily influenced by our intuition (Chan & Zhang, 2022; Motoki & Togawa, 2022). In turn, our intuition is largely shaped by branding elements. From brand names to logos and even the personality associated with a brand, these cues offer us valuable information that guides our purchasing decisions.

 

For instance, foods packaged in green or blue colors are often perceived as healthier, while those in red packaging may trigger a different response (Huang & Lu, 2015; Schuldt, 2013). But what about brand names? Can a simple name affect how we perceive the healthfulness of a product? 


What are the most effective nudges against alcohol, tobacco, and other unhealthy temptations?

What are the most effective nudges against alcohol, tobacco, and other unhealthy temptations?

“Giving up smoking is the easiest thing in the world” the words of Mark Twain, an American writer in the late 1800s. “I know because I've done it thousands of times.” In the present day, it’s crystal clear that smoking and alcohol consumption is a great health risk, but still, it’s very difficult for people to quit or decrease their consumption of these indulgence. 

The motto “Prevention is better than cure” (Dutch philosopher Desiderius Erasmus) has motivated scientists around the world to look into ways to help people live healthier lives and avert diseases. Moreover, more and more companies are becoming socially responsible and looking into ways to promote healthy purchase decisions.

But how to do that?


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