Presentation matters. How we perceive objects, events, and people has a direct impact on our thoughts, feelings, and motivations toward them. Neuromarketing, also known as consumer neuroscience, examines how the human brain processes stimuli and uses that information to make a decision. With the right stimuli, consumers can, ideally, be encouraged to make decisions about products and services.
When it comes to food, people eat with their eyes first. The expectation theory suggests that without even tasting a dish, we are able to anticipate how it would taste based on how it looks. That anticipation plays a key role in how well the dining experience will turn out.
Since food is a multi-billion dollar industry across the globe, it’s worth looking into the impact of plating and portion sizing on consumer behavior. The accomplishments of successful food establishments are not only a result of delicious food and impeccable service. Experts agree that a good, holistic dining experience is key to attracting and clientele.
Posted in Research, Archive
published on Tuesday, 03 December 2024
Looking for a neuromarketing (research) agency in the Netherlands?
On this page, you’ll find a convenient overview of Dutch neuromarketing agencies, including their expertise and techniques.
We’ve divided this list into two categories: research agencies and “applied neuromarketing” agencies. Both categories are grounded in psychology—the science behind how decisions are made in the brain.
Of course, you’ll also find the founders of New Neuromarketing, Unravel Research, featured on this list! 😊
Posted in Research, Archive
published on Tuesday, 01 October 2024
As marketers, we are constantly looking for ways to enhance the customer experience and achieve a sustainable revenue stream. But what if the key to success lies not in what customers tell us, but in what their brains reveal?
Posted in Research, Archive
published on Wednesday, 17 July 2024
In this blog, we delve into the impact of audio channels on branding and marketing opportunities, exploring why organizations invest millions in audio advertising. Listen up to find out more!
Posted in Research, Archive
published on Tuesday, 02 July 2024
Can music make or break a brand's image? It might. In fact, over 90% of TV and radio ads contain little to no words, heavily relying on music to communicate their message.
A recent study bridging marketing, musicology, and cognitive psychology sheds light on the answer. The findings provide valuable insights into the role of music in branding and highlight the importance of specific musical characteristics in shaping consumer perceptions.
Posted in Research, Archive
published on Tuesday, 04 June 2024
