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Nanomarketing: the future of neuromarketing

Nanomarketing: the future of neuromarketing

Have you ever been part of a neuromarketing experiment where the researchers actually scanned your brain? How many people do you know that have been? Probably not too many. Still, there are heaps of neuromarketing articles too be found. All of us at New Neuromarketing are, of course, very happy with this, as it gives us much to write about.

But if we look closer at a multitude of this research, we notice that often behavioral or attitudinal data is used. Experiments investigate what people do, what they say they will do or how they feel. Especially the latter is slightly ironic, as an important basis of neuromarketing research as it was intended, is that people are horrible at predicting what they will do or at evaluating how they feel.

That is why researchers want to learn as much as they can about our brains, and what happens when we buy products, watch advertisements and interact with brands in other ways.

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