Influencing behavior through advertisements, both consciously and unconsciously, but especially the latter, has given neuromarketing a bad reputation. Take James Vicary’s famous subliminal messaging experiment from the 1950s as an example. Vicary claimed that subliminal projections telling ten thousands of people to Drink Coca-Cola and to Eat Popcorn during a movie caused a 18 % sales increase for Coca Cola and 58 % sales increase for popcorn.
Posted in Archive, Conversion
published on Monday, 27 November 2017
For years, neuromarketeers have been in pursuit of the buy button. This specific neural pattern ought to align perfectly with a rising slope in the sales curve.
Unfortunately, reality is more complex than that. While specific kinds of brain activity are certainly predictive of purchase and preferences (the nucleus accumbens and frontal asymmetry pop up time and again), the ultimate response seems to vary with content and strategy.
Posted in Archive, Advertising
published on Wednesday, 25 October 2017
Discover how to get consumers to buy more hedonic products by applying the right type of lighting. Research shows that blue lighting influences consumers in their motivation to buy more hedonic products.
Posted in Archive, Strategy
published on Wednesday, 04 October 2017
What does Snapple have in common with Perrier or 7up? Obviously, these companies all sell soft drinks, but there is another thing these brands have in common. All these three companies have changed their logo recently. Nothing special so far. Companies have to update their visual identity once in a while to keep up with the times.
Posted in Archive, Strategy
published on Monday, 04 September 2017
‘Come on, let’s take a selfieeeee!’
What do hipsters, tourists and that Instagram addicted friend we all know, have in common? They all seem to take pictures of almost anything, making them seem very uninterested their surroundings and, even worse, in you. Seem. Because recent research shows the exact opposite might be the case.
Posted in Archive, Conversion
published on Monday, 03 July 2017