The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

What’s the perfect way to show a product in advertisements?

What’s the perfect way to show a product in advertisements?

An advertisement has a lot of components you need to think about: size, placement, the tone of voice, the logo, the photo, the offer and much more. It’s mind-boggling. And yet, most advertisements are created on nothing more than a gut feeling, with no scientific background whatsoever. And alas, the effectiveness of an advertisement is mostly measured on their overall click through ratio (CTR). Thus, we don’t really know which components of the advertisement are working well, and which ones need improvement.



When life gives you LIME(s), you better recognize

When life gives you LIME(s), you better recognize

Which brand of cola would you rather drink: Pepsi Cola or Mila Cola? My guess is that you’d prefer to quench your thirst with Pepsi Cola. How appealing is Pepsi? You’ve probably never even heard of Mila Cola. In fact, I made that brand up.

Now let’s take a step back in time and imagine a choice between Pepsi Cola and Coca Cola. How appealing is Pepsi now? Chances are the appeal of the brand took a dive when the choice context changed.



Co-branding Relationships: Always a Love Story?

Co-branding Relationships: Always a Love Story?

Imagine you have just developed your own smashing brand. The story behind it is inspiring; while traveling through Nepal in the summer of 2015, just after the destroying earthquakes took place, you came across some homeless shelters for women. All these women were busy making beanies, hoping tourists would buy them. You decided to help them by creating a brand around it, with a full B Corp Certification.


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