The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

To round or not to round

To round or not to round

Pricing directly affects the consumer’s opinion about a product. A slight difference in price can have a major impact on how the consumer feels about buying - and even his or her opinion on the quality of - the product.

Now, let’s discover if, why and how you should change your prices.


How to repair the damage from a product recall

How to repair the damage from a product recall

It’s every company’s worst nightmare: a product recall. Unfortunately, most consumer brands will be pulled out of the store shelves at least once in their lifetime.

What does a brand stand to do when its frozen pizzas are pulled from the store shelves because it makes people vomit? Sitting with the baked pears (which is a Dutch saying for: to just leave the bad situation as it is), won’t help them. It’s wiser to have a clear post-recall strategy in place, beforehand. But how to devise such a strategy?


Boycott or buy from Primark? How to make adolescents care more about sustainability and how you can profit from it.

Boycott or buy from Primark? How to make adolescents care more about sustainability and how you can profit from it.

What is the real price of your clothing? Getting your hands on a six dollar t-shirt is inexpensive, but who actually pays for it?

Recently, a clothing factory in Bangladesh collapsed, instantly killing thousands of low-wage workers. The disaster caused public outcry; never again shall we buy from brands that expose people to such miserable circumstances. Yet in reality, Primark remains one of Europe’s most popular clothing outlets. 


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