Ouch. Last week taught me a painful lesson in humility. I learned I was just using half the power of a persuasion principle I was convinced I’d mastered perfectly: social proof.
Social proof works. Period. No question about it.
Posted in Archive, Conversion
published on Wednesday, 11 November 2015
Pricing directly affects the consumer’s opinion about a product. A slight difference in price can have a major impact on how the consumer feels about buying - and even his or her opinion on the quality of - the product.
Now, let’s discover if, why and how you should change your prices.
Posted in Archive, Conversion
published on Tuesday, 10 November 2015