The Latest Neuromarketing Insights

Current Topic: Conversion


The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

So people love free stuff. Always have, always will. Especially the Dutchies. We crave for free stuff, but that’s another discussion. But is free always the best option?

If you’re a marketer or entrepreneur and you tend to give away promotion products for free in order to generate more sales or bind customers: keep reading. All this time you have been doing it completely wrong.


When life gives you LIME(s), you better recognize

When life gives you LIME(s), you better recognize

Which brand of cola would you rather drink: Pepsi Cola or Mila Cola? My guess is that you’d prefer to quench your thirst with Pepsi Cola. How appealing is Pepsi? You’ve probably never even heard of Mila Cola. In fact, I made that brand up.

Now let’s take a step back in time and imagine a choice between Pepsi Cola and Coca Cola. How appealing is Pepsi now? Chances are the appeal of the brand took a dive when the choice context changed.



To round or not to round

To round or not to round

Pricing directly affects the consumer’s opinion about a product. A slight difference in price can have a major impact on how the consumer feels about buying - and even his or her opinion on the quality of - the product.

Now, let’s discover if, why and how you should change your prices.


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