Media in every form bombards us constantly with messages promoting green, environmentally responsible products that consumer goods companies want us to buy. Many of those products have a sticker price significantly higher than traditional, less eco-friendly brands and products. Exactly how much of a premium are today’s consumers willing to pay in order to live their values as responsible earth inhabitants, and how do producers approach them with an attractive marketing message? In short, how do our products avoid fading into the trees in a sea of green products?
Current Topic: Advertising
We all know stories that show us a conflict followed by a solution. These are called reversal stories.Conflict reversal stories in advertising can help consumers understand product benefits. The stories present obstacles and solutions that consumers themselves might identify with. → If consumers can connect with the story, they can connect with the brand. However, when the conflict in such a story is for example a hurricane, this has a more positive effect on products like furniture or clothing than it would have on experience products like a pain killer. Want to know why? Then read our latest article!
Let’s try an experiment. Close your eyes and imagine someone running through your field of vision.
I’d bet your imaginary friend was running from left to right. How do I know? Because we are subconsciously conditioned to expect left to right movement. When our expectations aren’t met, this can create subconscious friction which in turn can affect our evaluations.
Want to know more about this interesting phenomenon and how you can use it to your advantage? Keep reading.
A couple of years back I was browsing through my Facebook feed when I came across an ad from a brand selling high-end watches, promoting one of their new products. At first, I barely glanced at the ad, I didn’t care, it was just another ad.
Here’s when it became interesting.
A few days later- as I was sluggishly reading my Facebook feed- I came across this same ad. With the same copy, offer and image. There was not a slight change in the ad and yet my response was very different.
What had changed? The difference was that I realized two friends I look up to had liked the ad. Therefore, I decided to give it a chance.
To make a long story short. I ended up reading the ad, watching the 25-second video, reacted to the ad (I’m sure I gave it a heart), and finally clicking on the ad.
So what happened? Simple: We like the things that are liked by the people we know. Keep on reading to discover the psychology that lies beneath this interesting phenomenon.
With knowledge expanding increasingly fast these days it might be hard to keep track of what is new and happening in Neuromarketing. We try to review new articles weekly in order to keep you up to date on what is new.
To give you an overview of Neuromarketing insights in 2020, we’ve selected the articles that you guys found most interesting and were read the most. These are the 5 best Neuromarketing insights of 2020!