The Latest Neuromarketing Insights

5 Best NeuroMarketing Insights You Might Have Missed - First Half Of 2018

New Neuromarketing Overview 2018

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Knowledge is expanding faster and faster nowadays, it’s said to double every 12 hours! This means that there’s a lot of neuromarketing facts including new tips and tricks you might have missed. The past half year, there have been articles on dominance, packaging, the prediction of Tinder dates, pricing green products, and sound/smell in stores and ads. We summarized the main findings below. Sit back in your beach chair and get ready for some new inspiration!

The Most Overlooked Psychological Factor in What Makes Advertising Music Work

The Most Overlooked Psychological Factor in What Makes Advertising Music Work

Both advertisers and researchers have known for many years that music can tip the scale in an ad’s favor. The well-chosen tune can make all the difference when it comes to people attending towards the ad, developing positive attitudes and associations – and ultimately forking over their hard earned cash to buy the product.

But what exactly constitutes the right music?

Men Beware: The Abercrombie & Fitch Effect

Men Beware: The Abercrombie & Fitch Effect

Have you ever dared to walk into an Abercrombie & Fitch store? Then the memory of the many muscled six-pack wielding employees probably hasn’t vanished from your mind. The brand seems to be built around the young and fit male employees who guide the customer towards a – likely – pricey fashion investment.

Does this strategy work? Does the sight of bulging biceps, tall v-tapered physiques, and chiseled jawlines truly make the average Joe reach deeper into his wallet? Let’s find out – because science has found an answer.

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