Imagine you’re in a cozy bistro. You’re browsing the menu, thinking about what you feel like eating. Now imagine a message on your table:
“We are committed to reducing food waste - you can help! Abo…
Byron Sharp has shattered many brand growth myths with his books How Brands Grow part 1 and 2. He provided clear empirical data that showed brand choice is rarely driven by passion, but rather by our…
There’s a heated debate among advertisers about the role of attention in ad effectiveness. More specifically, the interplay between duration and frequency causes quite the controversy.
On the one ha…
Subtle details at the point-of-purchase can have a powerful sway on what we buy. Ever since Thaler and Sunstein coined the concept of nudging in their 2008 book Nudge, its underlying psychological pr…
Is banner advertising dead and buried? It certainly doesn’t look like it: banners are still highly prevalent across the web. Nonetheless, today’s click-through rates of these traditional banner ads a…
Consumer psychologists and neuromarketing researchers try to disentangle what makes a product stand out on a shelf. With eye tracking, we can now measure even the most subtle attentional effects.
Th…
Marketers love to end their prices with the magical numerical combination of 99. This practice, which is also known as charm pricing, psychological pricing or odd pricing, is seen in virtually every…
In 2016, we shared an interesting study on how food arrangement can be used to nudge us towards healthier choices: How To Make People Prefer A Dry Salad Over A Tasty Cheeseburger.
The study demonstr…
Few marketers would dispute that brand image is an essential part of the DNA of any successful brand that’s out there today. However, as important as brand image may be, the construct does pose quite…
If there’s one thing that retail psychologists have learned over the years, it’s that choice isn’t always good. Few people will be excited by facing 382 options of laundry detergent. Alternatively, 3…
