Current Topic: Research

Would you have recognized the hit-potential of Dua Lipa before it was cool? Or Drake? 

Most probably, you won’t. As you know, there’s a lot of money going round in the music industry. But the question remains how much is invested efficiently, as this can only be addressed when the song is a few weeks in the air. But what if we would have the power to predict what song will be in the charts for weeks, which everyone will be humming and thus which song is the blockbuster of the month and the cash cow of the record label?

Recent research by Unravel Research has done exactly this. But first, let’s explain the theory behind the story. 

With knowledge expanding increasingly fast these days it might be hard to keep track of what is new and happening in Neuromarketing. We try to review new articles weekly in order to keep you up to date on what is new.

To give you an overview of Neuromarketing insights in 2020, we’ve selected the articles that you guys found most interesting and were read the most. These are the 5 best Neuromarketing insights of 2020!

Here at New Neuro Marketing we review new research papers weekly to provide you with the latest insights on Neuromarketing. These are 5 insights that were not yet published in an article but we still want you to know about them so you don’t miss a thing!

Social media usage is still rising. In addition to more and more users (321 million new users since 2019), the time spent has increased: we’re spending more than 40 percent of our waking hours online. As the public is online, so are your customers, and your business should as well.

Did you know consumers spend $5.400 per year on average on impulse purchases of food, clothing, household items, and shoes?

That shouldn’t be quite a surprise. In one way or another, everyone has experienced a sudden, often powerful, and persistent urge to buy something immediately. In most cases, this regards something we hadn’t planned for.

It could be that one time you visited your local grocery store and realized there had been a huge discount on your favorite Italian rice. Or that time you walked into a high-end jewelry shop and suddenly purchased that sparkling golden Swedish watch on the shelf, regardless of the financial risks involved.

Now that was our impulse buying urge in full effect.

So how can we trigger these inherent impulse buying desires that consumers already have to stimulate impulse purchases?