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The Latest Neuromarketing Insights

Current Topic: Research

How the hamburger is made: the surprising psychological effect of learning where your meat comes from

How the hamburger is made: the surprising psychological effect of learning where your meat comes from

More and more consumers are interested in ethically produced meat. This includes the place and ways animals are raised and cared for. Previous research has found that telling about the better living conditions or organic production of beef products made them more preferable and increased willingness to buy these products (Risius & Hamm, 2017). Could providing this information also influence how beef products taste? Let’s find out!


Packaging & Naturalness: When and Why Not To Pack Your Products

Packaging & Naturalness: When and Why Not To Pack Your Products

Shoppers increasingly consider the naturalness of products. Typically, natural products are preferred in categories in which naturalness is considered important. But what does naturalness have to do with the package of the product? Quite a lot, as it turns out. Let’s look at the images below. Which of the products do you consider to be most natural?

Supermarkets display packaged and unpackaged versions of products across a number of categories in-store and online. Restaurants also display products with and without packaging. Starbucks, for example, instructs its employees to remove bakery items from their individual packages before placing them unpackaged in a display case, only to re-package them for the customer upon purchase. The question is: what effect does this have on consumer preference, and purchase likelihood?

 

In this blog, we will discuss how packaging food has an effect on perceived naturalness  (i.e., originating from plants, animals, or humans) and thereby on purchase intentions. Let’s dive in…


Unlocking the Power of Neural Signals: Enhancing Market-Level Efficiency of Banner Advertisements

Unlocking the Power of Neural Signals: Enhancing Market-Level Efficiency of Banner Advertisements

The average internet user is bombarded with a stream of online banners on a daily basis. From promotional offers to brand advertisements, these digital displays attempt to capture our attention while navigating websites, tempting us to engage with the advertised content. But what differentiates an effective banner from a forgettable one? How can marketers cut through the noise and leave a lasting impression on their target audience?


Don’t cry over spilled milk; the wastefulness perception of various beverage packaging

Don’t cry over spilled milk; the wastefulness perception of various beverage packaging

Sustainability is become a more important brand asset with the years. Additionally, the majority of consumers have the intention to pay more for environmentally sustainable packaging (Popovic et al., 2020). However, consumers often don’t know what sustainable packaging should look like (Boz et al., 2020). Mostly, consumers categorize packaging in one of three categories: recyclable, re-usable or wasteful.

 


The Form of Taste: How Shapes Influence Taste & How You Can Apply This to Influence Consumers

The Form of Taste: How Shapes Influence Taste & How You Can Apply This to Influence Consumers

Rationally speaking, forms wouldn’t have a taste. A circle is a circle and that’s that. Or isn’t it quite that simple?

Although shape and taste are two different sensory experiences, shape does influence taste. Researchers have found that we as humans associate taste qualities with different design features such as curvature, texture, orientation, symmetry, and so on. In fact, the shape of everything, from the product itself to the typeface in which it is presented and the shapes of/on product packaging have all been shown to influence people’s expectations, and sometimes even their experiences.

In this blog we will take a closer look at how shape influences taste and how you could use that knowledge to increase the attractiveness of your product.


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