Wat exactly makes communication ‘work’? And what does successful communication look like in the brain? The latest brain research shows it is not so much a matter of specific brain areas lighting up, but rather the degree to which multiple brains react in the same way.
Human behavior, where does this come from and how can we influence it? Starting with a bachelor of Psychology in Utrecht, I focussed on Cognitive and Neurobiologic Psychology. I’m now passionate to discover everything there is about the brains and behavior! Besides, I’m sort of allergic to gut-feelings, decisions should be underpinned with data, and that’s what makes neuromarketing the best combination. Using neuro-insights to make marketing better is one of the best practical implications of neuroscientific research. So I’m happy to contribute at ST&T Research and to keep up with the latest insights through New Neuro!
Ask yourself: when you want to buy a pair of shoes, what is the first thing you do?
Chances are, you’ll start browsing for your favourite colour, your favourite brand. You’ll choose a few models you like, maybe order them online. Or first go to the shop to try them on and then, maybe browse some more to find the best prices. And finally, you buy a pair of shoes.
For 87% of all shoppers, the buying process involves researching online before doing a purchase in a physical store.
What is the perfect face for a beauty ad? And which would you use for domestic violence prevention?
In advertising, the primary mission is to promote products or to convey ideas using persuasive language and images. Faces are a key aspect of ads and are often portrayed differently depending on the product advertised and message communicated. But what makes a face visually persuasive?
Are you up to date?
Knowledge is expanding faster and faster nowadays, it’s said to double every 12 hours! This means that there’s a lot of neuromarketing facts including new tips and tricks you might have missed. The past half year, there have been articles on dominance, packaging, the prediction of Tinder dates, pricing green products, and sound/smell in stores and ads. We summarized the main findings below. Sit back in your beach chair and get ready for some new inspiration!
As a seller, you try to aim for every product to be sold at the highest final sale price. But what most negotiators do not realize, is that the initial list price is the starting point for the negotiation. In other words: your opening offer is extremely important for the final sale price.
When looking at neuromarketing, a lot of emotions have been examined. One that may have been underexposed, is jealousy. Until now! A recent manuscript by Huang, Dong & Wyer Jr (2016) elaborates the role of jealousy in product preference. I bet you have encountered jealousy at least once in life, think about your partner having an intimate conversation with a man or woman you don’t know. Jealousy is an emotion that is encountered quite a lot in everyday life, and after reading this, you as a marketeer, can use this specific emotion to your advantage.