The Latest Neuromarketing Insights

Nikki Leeuwis

Nikki Leeuwis

Human behavior, where does this come from and how can we influence it? Starting with a bachelor of Psychology in Utrecht, I focussed on Cognitive and Neurobiologic Psychology. I’m now passionate to discover everything there is about the brains and behavior! Besides, I’m sort of allergic to gut-feelings, decisions should be underpinned with data, and that’s what makes neuromarketing the best combination. Using neuro-insights to make marketing better is one of the best practical implications of neuroscientific research. So I’m happy to contribute at ST&T Research and to keep up with the latest insights through New Neuro!


Articles from this author

Generating The Perfect Face For Your Ad

Generating The Perfect Face For Your Ad

What is the perfect face for a beauty ad? And which would you use for domestic violence prevention?

In advertising, the primary mission is to promote products or to convey ideas using persuasive language and images. Faces are a key aspect of ads and are often portrayed differently depending on the product advertised and message communicated. But what makes a face visually persuasive?

5 Best NeuroMarketing Insights You Might Have Missed - First Half Of 2018

New Neuromarketing Overview 2018

Are you up to date?

Knowledge is expanding faster and faster nowadays, it’s said to double every 12 hours! This means that there’s a lot of neuromarketing facts including new tips and tricks you might have missed. The past half year, there have been articles on dominance, packaging, the prediction of Tinder dates, pricing green products, and sound/smell in stores and ads. We summarized the main findings below. Sit back in your beach chair and get ready for some new inspiration!

Jealousy as a Trigger to Unique Product Preferences

Jealousy as a Trigger to Unique Product Preferences

When looking at neuromarketing, a lot of emotions have been examined. One that may have been underexposed, is jealousy. Until now! A recent manuscript by Huang, Dong & Wyer Jr (2016) elaborates the role of jealousy in product preference. I bet you have encountered jealousy at least once in life, think about your partner having an intimate conversation with a man or woman you don’t know. Jealousy is an emotion that is encountered quite a lot in everyday life, and after reading this, you as a marketeer, can use this specific emotion to your advantage.

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