The Latest Neuromarketing Insights

Andries Mellema

Andries Mellema

Marketer and graphic designer with a strong passion for consumer psychology and neuromarketing! I am very much interested in what makes people tick and how this knowledge can be applied to make marketing better, more efficient and more user-friendly!


Articles from this author

A New Excuse To Use When You Order Fast Food

A New Excuse To Use When You Order Fast Food

Have you ever been to a pub with the intention of doing just a few drinks and going home early, only to stay until closing time? A lot of people probably have. If you are one of them, have you ever wondered why you've indulged yourself much more than intended? There are several excuses you could tell yourself to justify staying longer than you should have. Maybe it was a really good night out and it would have been a shame to miss it. Maybe the DJ was playing your favorite music. Or maybe you're just bad at planning.

 

A less common excuse is the dim lighting in the pub. Few people will believe you if you tell them that your hangover is caused by the lighting in the pub. However, research has indicated that this may have a significant effect on your night out after all. It turns out that the amount of light does more than just setting the atmosphere.

Why Luxury Brands Should Embrace Being Cheap

Why Luxury Brands Should Embrace Being Cheap

Consider the following scenario. You are walking through your city on a Saturday afternoon, looking to buy a new shirt. All of a sudden, a retail store of an expensive high-end brand catches your eye, with several beautiful high-class shirts in the storefront. You’ve never bought anything from this brand, but you really like it’s style and designs.

Enthusiastically you check how much one shirt costs and are shocked to find that the price tag of one of these shirts almost equals your entire weekly paycheck. Would you be ready to pay this enormous amount of money for a shirt from a brand you’ve never owned anything from?

How 7up changed the opinion of their customers by simply changing the diagonal orientation of their logo

How 7up changed the opinion of their customers by simply changing the diagonal orientation of their logo

What does Snapple have in common with Perrier or 7up? Obviously, these companies all sell soft drinks, but there is another thing these brands have in common. All these three companies have changed their logo recently. Nothing special so far. Companies have to update their visual identity once in a while to keep up with the times.

The size of colors: More intense means bigger!

The size of colors: More intense means bigger!

The rainforests in South America are being inhabited by several species of brightly colored frogs. These frogs are often poisonous and the bright colors serve as a warning to predators not to eat these frogs, because otherwise they might become sick or worse. So in this case, the information that the color conveys is very important for the survival of both the frog and the potential predator. Colors are all around us. Every object you will ever see has color and this is therefore one of the most important visual cues we have. Color conveys a lot of important information about the world around us and some of this information has interesting implications for the design of your call to actions and products.

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