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Alicia Park

Alicia Park

Alicia lives at the intersection of behavioral science, strategy and digital. She approaches business challenges with an understanding of behavioral neuroscience and formulates strategies that resonate with both business objectives and consumer behavior. In her spare time, Alicia enjoys getting involved in her community. She holds the position of Chair for Brandeis’ young alumni committee (BOLD) in Boston, Massachusetts, USA, where she focuses on increasing engagement and alumni donations. She is also a Communications Advisor for EMPath, a non-profit that uses neuroscience research to end the cycle of poverty.

Alicia received her Bachelor’s degree in Cognitive Science at Brandeis University, focusing on behavioral neuroscience and economics. Originally from California, Alicia is now residing in Boston.

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Articles from this author

The Three Essential Ingredients To Winning The Brains Of Mobile Shoppers

The Three Essential Ingredients To Winning The Brains Of Mobile Shoppers

As shoppers, we have learned to be wary of what we purchase and how. We research information and find the ‘best’ products for ourselves and with a heavy dependency on technology, we can now do this wherever we have access to WiFi or data. Six out of 10 mobile users begin their shopping journey on one device, but continue or finish on a different one. Mobile devices provide us convenient access to any form of content, which leads us to incorporate mobile-shopping into our habitual routines.

Habitual routines can actually benefit retailers, especially for those in a competitive environment. Two positive things happen: one, the habitual interactions provide consumers convenience, reinforcing their experiential state of being in a relationship with a brand, which leads to loyalty. Two, the dependency on their habitual routines will mean that consumers are relying on their automatic thinking and will therefore, spend less time considering alterative brands.

The True Power of Front-of-Package Labels

The True Power of Front-of-Package Labels

There are only 24 hours in a day for us to get through our to-do lists. So how do we decide what to prioritize? Lucky for us, our brains use cognitive shortcuts to simplify decisions and cut corners. But here’s the catch: cutting corners has consequences. And when it comes to our brain, cutting corners leads to cognitive biases.

How to use behavioral science to influence consumer decision-making

How to use behavioral science to influence consumer decision-making

Every day, we make decisions between multiple choices and alternatives. After a while, our brains find shortcuts to help us make decisions faster, in a more “efficient” way. This is called fast-thinking, according to Daniel Kahneman, a behavioral economist and author of Thinking Fast and Slow. When we have more time to decide, we begin to refer to our memories and past experiences to make a final choice; this is considered slow-thinking.

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