Alicia lives at the intersection of behavioral science, strategy and digital. She approaches business challenges with an understanding of behavioral neuroscience and formulates strategies that resonate with both business objectives and consumer behavior. In her spare time, Alicia enjoys getting involved in her community. She holds the position of Chair for Brandeis’ young alumni committee (BOLD) in Boston, Massachusetts, USA, where she focuses on increasing engagement and alumni donations. She is also a Communications Advisor for EMPath, a non-profit that uses neuroscience research to end the cycle of poverty.

Alicia received her Bachelor’s degree in Cognitive Science at Brandeis University, focusing on behavioral neuroscience and economics. Originally from California, Alicia is now residing in Boston.