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The Definitive Guide to Scent Marketing

The Definitive Guide to Scent Marketing

Smell. Isn’t it amazing how a dash of invisible scent molecules is able to transport you right back into a childhood visit to your grandparents? Or how the delicious aroma of freshly baked bread seems to lure you into that little bakery around the corner – despite your strict low-carb diet? And everyone recognizes that typical smell emanating from the box of your brand-new phone or television.


The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

So people love free stuff. Always have, always will. Especially the Dutchies. We crave for free stuff, but that’s another discussion. But is free always the best option?

If you’re a marketer or entrepreneur and you tend to give away promotion products for free in order to generate more sales or bind customers: keep reading. All this time you have been doing it completely wrong.


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