The Latest Neuromarketing Insights

Wessel Symen van Twist

Wessel Symen van Twist

I have always been intrigued by the human mind and what shapes our consciousness. It is fascinating to me how everything we know, experience and perceive finds its roots in our nervous system. I followed this passion in my undergraduate studies as Bachelor of Science in Neuroscience and Biotechnology. Having familiarized myself with the academic foundations of Neuroscience, I now wish to delve deeper into the more practical implications and applications of neuroscientific research, and neuromarketing may be the most exciting example of such. This ambition led me to Unravel Research, where I always stay updated about all the latest neuro-insights that I would love to share here at New Neuro!


Articles from this author

This Is Really Why You Crave McDonalds During A Night Out

This Is Really Why You Crave McDonalds During A Night Out

Advertisers and researchers have long known of the effect that ambient music has in guiding a customer’s subconscious. New studies suggest that this effect also includes music volume, and that a simple turn of the volume button may significantly affect sales. That probably sounds like music to any managers’ ears!

So what volume should you adopt to boost your sales?

Let’s take a look at one of the latest findings on music volume and their implications for your food venture.

 

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