As a neurolinguist, the working of the brain has always fascinated me. My passion for human behavior made me deep dive into consumer neuroscience, which led to my certification as a neuromarketer by the Neuromarketing Science and Business Association.

Today I work as a strategist in a communication and advertising agency where I try to build a bridge between cognitive neuroscience and marketing. This bridge allows me to share practical insights in the New Neuromarketing blogs.