The Latest Neuromarketing Insights

Godwin Ofori

Godwin Ofori

Why do people buy? What are the factors that influence our decision making? What makes us say YES to an offer and then reject the other? As a Direct-Response Copywriter, these are the kind of questions I’ve been asking myself on a daily basis and what led me to explore the exciting world of neuromarketing. I believe understanding what’s going on in the minds of our consumers can help us in creating better marketing campaigns that not only works but campaigns our customers also love. This is going to be an interesting journey and I'll be sharing all the answers I uncover on this blog so stay tuned.

Articles from this author

Does Product Package Shape Equals Brand Status?

Does Product Package Shape Equals Brand Status?

How do you judge a person's status? Do you look at his or her clothes? Or their possessions?

According to the Shape-SES theory, most people tend to infer a person's socioeconomic status from his or her body shape. And this turns out to be the case for products and their shapes as well! 

So, what kind of package shape do you think of as luxurious? Or what would you describe as a high-status product?

A recently published paper suggests that packaging shape affects how we categorize products and judge brands' status. 

Do you want to learn more about how product packaging is used to position a brand in the consumer's mind? Continue reading!

What Psychology Knows about Impulse Buying in 2020

What Psychology Knows about Impulse Buying in 2020

Did you know consumers spend $5.400 per year on average on impulse purchases of food, clothing, household items, and shoes?

That shouldn’t be quite a surprise. In one way or another, everyone has experienced a sudden, often powerful, and persistent urge to buy something immediately. In most cases, this regards something we hadn’t planned for.

It could be that one time you visited your local grocery store and realized there had been a huge discount on your favorite Italian rice. Or that time you walked into a high-end jewelry shop and suddenly purchased that sparkling golden Swedish watch on the shelf, regardless of the financial risks involved.

Now that was our impulse buying urge in full effect.

So how can we trigger these inherent impulse buying desires that consumers already have to stimulate impulse purchases?

The Rise Of Social TV And How You Can Make The Most Of It

The Rise Of Social TV And How You Can Make The Most Of It

The rise of social media has made watching television more fun and interactive. We get regular status updates from our friends who are commenting and sharing the latest trends and their opinions on current TV shows (not to forget about the endless amount of hashtags and tweets giving us live updates on current developments as the show proceeds).

On top of this, it seems as if the sudden rise of niche influencers has radically increased the volume of online chatter. These recent developments seem to have kickstarted a new multi-screen phenomenon, otherwise known as “social TV”, which is the joint viewing of TV shows alongside the consumption of program-related social media chatter.

This rapid growth of social TV has raised numerous questions for today’s advertisers: How can shows with a high volume of social TV activity, so called “social shows,” benefit today’s advertisers in this age of a multitasking TV audience?

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