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Godwin Ofori

Godwin Ofori

Why do people buy? What are the factors that influence our decision making? What makes us say YES to an offer and then reject the other? As a Direct-Response Copywriter, these are the kind of questions I’ve been asking myself on a daily basis and what led me to explore the exciting world of neuromarketing. I believe understanding what’s going on in the minds of our consumers can help us in creating better marketing campaigns that not only works but campaigns our customers also love. This is going to be an interesting journey and I'll be sharing all the answers I uncover on this blog so stay tuned.


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The Rise Of Social TV And How You Can Make The Most Of It

The Rise Of Social TV And How You Can Make The Most Of It

The rise of social media has made watching television more fun and interactive. We get regular status updates from our friends who are commenting and sharing the latest trends and their opinions on current TV shows (not to forget about the endless amount of hashtags and tweets giving us live updates on current developments as the show proceeds).

On top of this, it seems as if the sudden rise of niche influencers has radically increased the volume of online chatter. These recent developments seem to have kickstarted a new multi-screen phenomenon, otherwise known as “social TV”, which is the joint viewing of TV shows alongside the consumption of program-related social media chatter.

This rapid growth of social TV has raised numerous questions for today’s advertisers: How can shows with a high volume of social TV activity, so called “social shows,” benefit today’s advertisers in this age of a multitasking TV audience?

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