When Negative Branding works
''Read this, you loser..''
Quiz time! What do Weekend Offender, Gucci Guilty, Monster Energy, Fresh Ego Kid, Arrogant Bastard Ale, Dior Sauvage have in common?
That’s right: these are all brand or product names with a negative, dark or unpleasant connotation. Terms like offender, monster, and bastard are all related to negative concepts in our brains.
But did you know that this type of “negative” branding can lead to the most positive outcomes? Recent research shows that negative branding can make brands more appealing to members of the target audience, and increases their willingness to pay.
In this blog, you’ll learn why and when negative branding works, so you can use it to your advantage.
Are you ready to discover the bright side of negative branding? Just keep reading!