fbpx

The Latest Neuromarketing Insights

Camelia Popescu

Camelia Popescu

Writing comes easy to me and I particularly enjoy condensating research findings into easy-to-understand and easy-to-apply tactics that give results.

As a marketing specialist and business consultant in Perth Western Australia, my vision and daily practices involve guiding business owners through the challenge of building a successful enterprise and become market leaders in their industry. My weekly newsletters help them understand their customers and make the best decisions with their marketing strategies.

Writing for NNM and addressing the fellow marketeer community is a different kind of endeavour which I really welcome and enjoy. After seven years of teaching at tertiary level on marketing, consumer behaviour and behaviour change for sustainability, I constantly keep myself updated on the latest research in the field, neuromarketing being one of the most interesting areas to explore and apply in real situations.

My passion for the written word has not faded away since graduating with a Bachelor of Journalism and Communications in the late ‘90s back home, in Romania. With a Master of Business specialsing in Marketing at Notre Dame University and four degrees in sustainability and training, I’ve been helping hundreds of entrepreneurs and businesses with their branding and marketing for twenty years since I’ve called Australia home. This work experience dictates every piece of content I produce, so that it makes sense from both a principle and practical application point of view.

Looking forward to exploring the latest research in neuromarketing with the NNM community and share my views and knowledge in interesting and useful articles.


Articles from this author

'Would you like a coffee with that?' How Buyers Spend Almost Double When Drinking Coffee or Tea Before Purchase

'Would you like a coffee with that?' How Buyers Spend Almost Double When Drinking Coffee or Tea Before Purchase

It’s early morning and you’re having your first coffee. Not too strong, not too weak. Just as you like it. You feel energized. Ten minutes later you’re on your laptop checking your emails and your social media. You decide to look at your Amazon account and see if your favourite coffee table is still available. Yes, it is, and it now includes free shipping! Add to cart. You’re now recommended luxury scented candles to match the table design. As well as beautiful decor items such as a chic lamp, a stylish vase and a set of artificial plants in pots that are way too expensive (even if water-wise)! Not a planned shopping spree, but you feel compelled to get them all. OK, done! Just four days until they’re shipped!

Wait, how did this happen? Did your coffee have anything to do with it? And if so, is coffee capable of making me shop more every time I have a cup of it?

From Pixels to Emotion or Fake it Till You Make It: How AI-Generated Ads Impact Donation Intentions

From Pixels to Emotion or Fake it Till You Make It: How AI-Generated Ads Impact Donation Intentions

Do you know any of the people in these picture? 

 

Neither do I. Actually, I ‘created’ them using this AI-powered website: https://thispersondoesnotexist.com

These people do not exist. Yet the powerful realism of these faces has the ability to create the belief that they do relate to actual people. This may be a problem in consumers’ perceptions of a brand, especially for the charity sector. And we’ll see why.

 

 

Do You Think You’re Funny? Try Being Clever Instead and Watch Your Customers Fall in Love With Your Brand

Do You Think You’re Funny? Try Being Clever Instead and Watch Your Customers Fall in Love With Your Brand

What is the absolute dream of a brand struggling with a dwindling consumer base? Waking up to find out their demand has suddenly gone through the roof and the biggest problem is not being able to keep up with production!

That’s what happened to the confectionary brand MoonPie when they changed marketing tactics in 2017. Was it their product? Their distribution or sales promotion that they’ve changed?

NewNeuroLOGO 500x500 wit NEG

New insights every month