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The Latest Neuromarketing Insights

How to repair the damage from a product recall

How to repair the damage from a product recall

It’s every company’s worst nightmare: a product recall. Unfortunately, most consumer brands will be pulled out of the store shelves at least once in their lifetime.

What does a brand stand to do when its frozen pizzas are pulled from the store shelves because it makes people vomit? Sitting with the baked pears (which is a Dutch saying for: to just leave the bad situation as it is), won’t help them. It’s wiser to have a clear post-recall strategy in place, beforehand. But how to devise such a strategy?


Boycott or buy from Primark? How to make adolescents care more about sustainability and how you can profit from it.

Boycott or buy from Primark? How to make adolescents care more about sustainability and how you can profit from it.

What is the real price of your clothing? Getting your hands on a six dollar t-shirt is inexpensive, but who actually pays for it?

Recently, a clothing factory in Bangladesh collapsed, instantly killing thousands of low-wage workers. The disaster caused public outcry; never again shall we buy from brands that expose people to such miserable circumstances. Yet in reality, Primark remains one of Europe’s most popular clothing outlets. 


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