We don’t like to admit it, but as humans we do a pretty bad job at controlling our attention. Sure, we can actively choose to maintain or divert our focus after something has captured our attention. But we hardly understand why it grabbed our eyes in the first place.
Posted in Archive, Conversion
published on Tuesday, 14 February 2017
Chocolate bars, everyone has at least one in their kitchen cabinets, for those rainy evenings on the couch. Yes, (nearly) everyone loves chocolate, but some companies thrive and others…well…have a harder time trying to sell their chocolate bars.
Posted in Archive, Strategy
published on Wednesday, 01 February 2017
Did you know that when you’re in the grocery store picking out a bottle of wine, the music that is playing can influence your choice? If you follow our posts closely you probably did. But either way, get ready to dive a little deeper into what influences you (and your customers) subconsciously.
Posted in Archive, Advertising
published on Tuesday, 17 January 2017
Personally, I think the most fascinating thing about neuromarketing is that in this field of science findings are again and again surprising and counterintuitive. A recent study by Andrews, Lou, Fang and Ghose (2015) is another example of this phenomenon. But let’s take a step back first.
Posted in Archive, Advertising
published on Thursday, 15 December 2016
Get ready. You’re about to discover a simple to use scientifically grounded technique that has increased conversions by 40% to as much as 125% percent.
It’s not about button color, shape or size. It’s not about adding extra pieces of persuasive information. It’s not about clever page design. It’s simply restructuring the way people can accept or decline your call to action.
Posted in Archive, Conversion
published on Friday, 02 December 2016