Do you recognize this feeling while you’re walking through the Nespresso brand store? Everything seems to be in perfect harmony. The colors, counters, even the delicious smell of coffee. Everything just ‘feels’ perfect.
Posted in Neuromarketing Fundamentals, Strategy
published on Tuesday, 10 May 2016
I vividly remember reading a cool article last year. Scientist found that words that sound alike could trigger the same brain areas. Specifically they found that ‘bye now’ and ‘buy now’ were closely linked together. It was good to know that the hidden gems from the scientific journals still found their way to us marketers. But after that it got quiet. Where was I going to get those latest juicy insights?
Posted in Archive
published on Tuesday, 22 December 2015