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The Latest Neuromarketing Insights

The Surprising Impact of Front-of-Package Labels of Food Ads on Consumer Behavior

The Surprising Impact of Front-of-Package Labels of Food Ads on Consumer Behavior

It’s Saturday night and you’re watching your favorite show. As the show reaches a thrilling climax, it cuts to a commercial break, and that is when your eyes catch something extraordinary. You come across a mouthwatering food ad that stands out from the rest. The perfectly plated dish looks incredibly delicious. However as a health-conscious individual, you are curious about the nutritional information of this tempting meal.


Do You Think You’re Funny? Try Being Clever Instead and Watch Your Customers Fall in Love With Your Brand

Do You Think You’re Funny? Try Being Clever Instead and Watch Your Customers Fall in Love With Your Brand

What is the absolute dream of a brand struggling with a dwindling consumer base? Waking up to find out their demand has suddenly gone through the roof and the biggest problem is not being able to keep up with production!

That’s what happened to the confectionary brand MoonPie when they changed marketing tactics in 2017. Was it their product? Their distribution or sales promotion that they’ve changed?


,99 or ,00 – when charm pricing backfires

,99 or ,00 – when charm pricing backfires

Marketers love to end their prices with the magical numerical combination of 99. This practice, which is also known as charm pricing, psychological pricing or odd pricing, is seen in virtually every country across the globe. There’s no question about it: it works. But new research shows that the pricing trick will backfire under specific circumstances.


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