The Latest Neuromarketing Insights

,99 or ,00 – when charm pricing backfires

,99 or ,00 – when charm pricing backfires

Marketers love to end their prices with the magical numerical combination of 99. This practice, which is also known as charm pricing, psychological pricing or odd pricing, is seen in virtually every country across the globe. There’s no question about it: it works. But new research shows that the pricing trick will backfire under specific circumstances.

NewNeuroLOGO 500x500 wit NEG

New insights every month