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The Latest Neuromarketing Insights

Peer Endorsement: A New Trend in Modern Advertising

Peer Endorsement: A New Trend in Modern Advertising

A couple of years back I was browsing through my Facebook feed when I came across an ad from a brand selling high-end watches, promoting one of their new products. At first, I barely glanced at the ad, I didn’t care, it was just another ad.

Here’s when it became interesting.

A few days later- as I was sluggishly reading my Facebook feed- I came across this same ad. With the same copy, offer and image. There was not a slight change in the ad and yet my response was very different.

What had changed? The difference was that I realized two friends I look up to had liked the ad. Therefore, I decided to give it a chance.

To make a long story short. I ended up reading the ad, watching the 25-second video, reacted to the ad (I’m sure I gave it a heart), and finally clicking on the ad.

So what happened? Simple: We like the things that are liked by the people we know. Keep on reading to discover the psychology that lies beneath this interesting phenomenon.


The 5 Best Neuromarketing Insights of 2020

The 5 Best Neuromarketing Insights of 2020

With knowledge expanding increasingly fast these days it might be hard to keep track of what is new and happening in Neuromarketing. We try to review new articles weekly in order to keep you up to date on what is new.

To give you an overview of Neuromarketing insights in 2020, we’ve selected the articles that you guys found most interesting and were read the most. These are the 5 best Neuromarketing insights of 2020!


‘20% fat’ versus ‘20.3% fat’ – How Specific Numbers Make us Think and Buy Differently

‘20% fat’ versus ‘20.3% fat’ – How Specific Numbers Make us Think and Buy Differently

A 1988 research article investigated consumer reaction to numerical comparisons, using the lean/fat composition of hamburgers at an 80:20 ratio. Framing of the question was found to be a major factor in perceptions. People were more likely to buy hamburgers advertised as 80% fat-free than those presented with a “contains 20% fat” label. It’s a perfect illustration of the human brain’s inclination toward a framing effect bias. But do we also respond differently when presented with rounded versus unrounded numbers? Keep reading to find out!


The Secret of Effective QR Code Call to Actions

The Secret of Effective QR Code Call to Actions

Imagine that you are on the bus, on your way to work. You’re bored, waiting to arrive at your destination. When you look up, your eyes fall on several ads placed on the bus. They include texts and logos and are screaming for your attention. You see one that includes a QR code. Now think of this - what would make you want to grab your phone and scan the QR code?

There could be several reasons. However, think of this subject from a marketer’s perspective. How can you make people scan your QR code and draw them to your online environment? And accordingly, make them interact with your website? Let’s find out!


How Discount Format Affects Conversion And Spending

How Discount Format Affects Conversion And Spending

Buy more to save more, money off, sale, special offer, spin the lucky wheel... So many different expressions to achieve one goal – conversion. But which method really works? 

There are so many chance games out there for a reason – from a chips box offering customers to win 1 out 1000 prizes to scratch cards found in online delivery boxes, encouraging customers to discover one of the amazing treats. Are you wondering why so many companies keep doing it?


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