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The Latest Neuromarketing Insights

Geri Mileva

Geri Mileva

Geri Mileva blends the precise thinking of her engineering background with the storytelling skills of an experienced writer. Based in Prague, she writes everything from engaging copy to in-depth journalistic pieces. Geri also focuses on content strategy and has a keen interest in understanding how people interact with what they read and see, using insights from consumer behavior analytics to make her work resonate more deeply. Discover more about Geri's journey and work at her website.


Articles from this author

The Magic of Sound: Nudge Green Product Purchase with Natural Sounds

The Magic of Sound: Nudge Green Product Purchase with Natural Sounds

The psychology of sound and the way it influences consumer behavior has been studied for many decades. As a marketer, you can greatly benefit from understanding how you can use sound to positively impact your brand image and sales revenues. Scientific evidence is available to help you gain insight into how customers react to particular stimuli. With such valuable information, you can get into your customers’ heads and formulate more effective strategies that resonate with their motivations and preferences. 

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