The Latest Neuromarketing Insights

Skaiste Gataveckaite

Skaiste Gataveckaite

Marketing is not just my day job, it’s my passion. I am fascinated by consumer behaviour and its salient, but silent driver – the human brain. I fuse neuroscience and business insights to translate them into marketing strategies that benefit businesses and consumers.

With a Master’s Degree in Marketing, two Bachelor Degrees in Global Business, and international experience, I consider myself as an all-round marketer and a global citizen.


Articles from this author

What sells better - something free or something off?

What sells better - something free or something off?

2 euros off or a complementary recipe book?

Price-based incentives remain one of the most common types of sales promotion. However, non-monetary incentives have become increasingly more common. Non-monetary incentives mean that consumers receive a free gift (premium) with a purchase of a product. A good example is McDonalds’s Happy Meal, which comes with a free toy.

So what do consumers prefer? 2 euros off or a complementary recipe book? A recent study looked at the fast moving consumer goods (FMCG) retail sector to explain why price cuts are superior to premiums.

When Brand Names Are All That Matters

When Brand Names Are All That Matters

We all know that one friend who wants to have luxury products so bad, they don’t spend too much time thinking whether they actually need the product or if it is of good quality. They just want to have it, no matter what!

Other people are completely insensitive to luxurious brands. They explain that they can buy high quality products from cheaper brands, too.

These are examples of two groups of people. What drives their behaviour? Neuromarketing has the answers.

Do people really like the songs they vote for? How does the order effect influence decision-making.

Do people really like the songs they vote for? How does the order effect influence decision-making.

Even Eminem benefits from neuromarketing

Remember Eminem? He was gone quiet for almost four years. Lately, Post Malone, Drake and Kendrick Lamar have been topping the Global Charts.

Every year in November, MTV Europe Music Awards (EMA) review the year and award the best songs. This year, to everyone’s surprise and confusion, Eminem won the Best Hip Hop song with his most recent creation “Walk on Water”. The song was released days before the EMAs. Even Eminem himself was confused with his award as he hasn’t done anything in years. Was the song so great that everyone instantaneously fell in love with it?

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