After finishing my Bachelor degree in Psychology, I continued with the Master courses Economic and Consumer Psychology in Leiden and New Media and Journalism in Rotterdam.
I’ve always had this fascination for human behavior and why people make certain choices. Combine this with my love for neuromarketing and writing and you get what makes it so awesome to write for NNM.
So people love free stuff. Always have, always will. Especially the Dutchies. We crave for free stuff, but that’s another discussion. But is free always the best option?
If you’re a marketer or entrepreneur and you tend to give away promotion products for free in order to generate more sales or bind customers: keep reading. All this time you have been doing it completely wrong.
American researchers did some pioneering research that sheds new light on your choice of supermarket. They studied the influence of warmth perceptions of colours.
Let’s start with a simple question: how many people do you know that actually enjoy the commercials that interrupt their favorite TV-show? Exactly, me neither.
For years, online marketers have been investigating what consumers will tolerate and how ads can deliver a strong message. One of the most desirable effects of an ad is brand recognition – this means whether customers recognize your brand and correctly associate it with the right product.
