The Latest Neuromarketing Insights

Roos van Dop

Roos van Dop

After finishing my Bachelor degree in Psychology, I continued with the Master courses Economic and Consumer Psychology in Leiden and New Media and Journalism in Rotterdam.

I’ve always had this fascination for human behavior and why people make certain choices. Combine this with my love for neuromarketing and writing and you get what makes it so awesome to write for NNM.


Articles from this author

The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

So people love free stuff. Always have, always will. Especially the Dutchies. We crave for free stuff, but that’s another discussion. But is free always the best option?

If you’re a marketer or entrepreneur and you tend to give away promotion products for free in order to generate more sales or bind customers: keep reading. All this time you have been doing it completely wrong.

Increase Brand Recognition with the Correct use of Ad Placement

Increase Brand Recognition with the Correct use of Ad Placement

Let’s start with a simple question: how many people do you know that actually enjoy the commercials that interrupt their favorite TV-show? Exactly, me neither.

For years, online marketers have been investigating what consumers will tolerate and how ads can deliver a strong message. One of the most desirable effects of an ad is brand recognition – this means whether customers recognize your brand and correctly associate it with the right product. 

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