Patrick Wessels

Patrick got his bachelor degree in International Business & Management at Maastricht University. He specialized in consumer behavior during his master studies Economic & Consumer Psychology at Leiden University. Currently, he works as an copywriter/ SEO expert and likes to enrich marketing strategies with consumer psychology.

Articles from this author

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Strategy

Words With Warmth and More: The ‘In-out Effect’ in (Service) Marketing

Did you know there's a hidden route to consumer preference? A recent study has demonstrated that even the most subtle features of a brand name, such as the mere pronounceability of words, affect…

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Strategy

NIKE, Nike or nike? What Letter Case Stimulates Purchase Intentions Most?

How would NIKE in uppercase fit differently to both men and women consumer decisions, compared to head & shoulders in lowercase? And what subtle effects had switching PEPSI to pepsi in 2004, afte…

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Conversion

‘Limited Edition’ or ‘Best Seller’? Avoid painful mistakes in persuasion attempts

Both ‘Limited Edition’ and ‘Best Seller’ labels might persuade consumers to purchase your product. Would you be able to pick the most effective from either of these? Many companies actively engage i…

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Strategy

Why Apple's Night Shift Might Be Losing You Sales: The Unexpected Power Of Blue Lighting

Discover how to get consumers to buy more hedonic products by applying the right type of lighting. Research shows that blue lighting influences consumers in their motivation to buy more hedonic produ…

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Conversion

Become More Persuasive with This Fundamental Human Urge

Observing others’ emotional conflict and agony over an impending decision makes our preferences converge to those of the conflicted actor. We choose more similarly, based on our empathy and shared fe…