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Nicole Powell

As an entrepreneur, brand strategist, and certified neuro-marketer, I’m constantly curious about the mind of the consumer and their subconscious behavior. Obsessed with brag-worthy marketing campaigns and transformative brand building, I’m passionate about bringing my big-brand experience to clients and businesses of all shapes and sizes. My zone of genius lies in brand strategy and overarching marketing strategy. However, my diverse experience working for national brands, entertainment/media companies, and creative agencies in various locales makes me a valuable specialist who brings a unique mix of ideas. Constantly learning and hungry for the newest marketing research, I look forward to sharing how neuroscience, psychology, and marketing combine to bring fresh insights into today's consumer landscape.

Articles from this author

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Strategy

Emotion, Ease, Identity: The Formula for Social Sharing

We’ve all heard the phrase: “stop the scroll.” But what really makes someone pause and even better, hit the share button? Picture yourself scrolling through your feed. One post says: “Our product…
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Advertising

How Pictures Trick Our Noses: The Power of Olfactory Imagery in Marketing

Imagine walking down the cleaning aisle and spotting the newest plug-in room freshener with packaging adorned with scrumptious looking cinnamon rolls. You can almost smell it, right? That’s not just…
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Strategy

The Rise of Virtual Influencers and Why We Actually Feel Something for Them

A few weeks ago, I stumbled across a bee on Instagram. Not just any bee — @Bee_nfluencer —a quirky, non-human virtual influencer buzzing about environmental change. I laughed, I clicked, I follo…
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Research

Can Brain Waves Predict Box Office Movie Success?

You’re sitting in a movie theater, popcorn in hand, as the lights dim. The first trailer plays, and you lean over to your friend, whispering, “That looks terrible.” The next one flashes across the sc…
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Research

How Attractive Design Lights Up Our Brains: The Science of Beauty and Buying

Have you ever been drawn to a product the moment you saw it? Perhaps it was the elegant curve of a chair, the seamless design of a phone, or a beautifully packaged luxury purse. That “instant attract…
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Conversion

Packing a Punch: The Power of Divisible Pricing in Multipacks

"Do I really need that much toilet paper?" If you’ve ever shopped at a big-box warehouse, you’ve probably questioned whether you’ll actually use up those jumbo packs of toilet paper, deodorant, or a…
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Advertising

The Power of Sound: How Sonic Branding Boosts Your Brand

Think about Netflix’s "Ta-Dum," NBC’s iconic Chimes, McDonald's "I’m Lovin’ It" Jingle, or T-Mobile’s catchy tune at the end of commercials. Chances are, you can hear each of these sounds in your hea…
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Research

Panic Buying: The Impact of External Crises on Consumer Behavior and Retail Revenue

It was the Toilet Paper Panic of 2020 where calm neighbors turned into competitive shoppers at supermarkets across America due to COVID-19, creating a frenzy more intense and worrisome than the Tickl…
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Research

The Faces of Persuasion: Revealing the Most Effective Emojis in Online Marketing

A friend scrolling through her social media feed stumbled upon a post from an influencer. However, instead of diving into the caption, she found herself deterred by its length. The overwhelming amoun…
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Advertising

The Secrets of Being Instagrammable: How Environments Spark Indirect Advertising

On a recent visit to New York City to explore the Trolls x CAMP experience with two toddlers, it was clear that nearly every adult armed with a smartphone would be sharing social media content to cap…

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