As an entrepreneur, brand strategist, and certified neuro-marketer, I’m constantly curious about the mind of the consumer and their subconscious behavior. Obsessed with brag-worthy marketing campaigns and transformative brand building, I’m passionate about bringing my big-brand experience to clients and businesses of all shapes and sizes. My zone of genius lies in brand strategy and overarching marketing strategy. However, my diverse experience working for national brands, entertainment/media companies, and creative agencies in various locales makes me a valuable specialist who brings a unique mix of ideas. Constantly learning and hungry for the newest marketing research, I look forward to sharing how neuroscience, psychology, and marketing combine to bring fresh insights into today's consumer landscape.
On a recent visit to New York City to explore the Trolls x CAMP experience with two toddlers, it was clear that nearly every adult armed with a smartphone would be sharing social media content to capture and share their memorable experience.
On a crisp winter afternoon, you step into your local grocery store, your mind set on tomatoes and lettuce. As you stroll through the entrance, the aroma of freshly baked cookies dances through the air, enticing your senses. A cheerful lady stands nearby, offering warm cookie samples, next to a sign boasting "The Ultimate Chocolate Chip Cookie Recipe."
The use of scarcity marketing, employing phrases like "Before it's too late!" or "Limited Edition!" to trigger the Fear of Missing Out (FOMO), has become a widespread practice in marketing. You’ve probably spent a pretty penny on websites with a countdown clock or rushed to your nearby Starbucks for a limited-time flavor. Pumpkin-spice latte, anyone?
