We’ve all heard the phrase: “stop the scroll.” But what really makes someone pause and even better, hit the share button?
Picture yourself scrolling through your feed.
- One post says: “Our product is scientifically proven to improve performance by 25%.”
- Another says: “Don’t miss out, sign up now and save!”
- And then there’s one that says: “Thanks for helping us reach 100k followers, you’re the best!”
Which one would you be most likely to share?
Posted in Archive, Strategy
published on Wednesday, 01 October 2025
Have you ever been drawn to a product the moment you saw it? Perhaps it was the elegant curve of a chair, the seamless design of a phone, or a beautifully packaged luxury purse. That “instant attraction” isn’t a coincidence—it’s backed by science.
This phenomenon is explained by neuromarketing principles, which reveal that visual design doesn’t just appeal to our eyes—it activates the brain’s pleasure and reward centers, creating an emotional connection. Products that are visually appealing feel good to look at, making them more memorable and desirable. For marketers and designers, this insight is transformative: emotional engagement with a product significantly increases its likelihood of being purchased.
A recent study uncovered exactly how the brain responds to beauty in product design—and the results provide clear strategies for creating products that resonate on a deeper, emotional level.
Posted in Research, Archive
published on Tuesday, 17 December 2024
"Do I really need that much toilet paper?"
If you’ve ever shopped at a big-box warehouse, you’ve probably questioned whether you’ll actually use up those jumbo packs of toilet paper, deodorant, or air freshener. The sheer volume can make single-item purchases at a local store seem more practical. But a recent study suggests that a simple shift in bulk pricing could make buying in bulk feel like the smarter option.
As convenience and bulk shopping grow in popularity, understanding what drives our buying choices is crucial. This new research uncovers a surprising insight that could transform how brands price multipacks to make them more appealing.
Posted in Archive, Conversion
published on Tuesday, 05 November 2024
On a recent visit to New York City to explore the Trolls x CAMP experience with two toddlers, it was clear that nearly every adult armed with a smartphone would be sharing social media content to capture and share their memorable experience.
Posted in Archive, Advertising
published on Monday, 11 March 2024
On a crisp winter afternoon, you step into your local grocery store, your mind set on tomatoes and lettuce. As you stroll through the entrance, the aroma of freshly baked cookies dances through the air, enticing your senses. A cheerful lady stands nearby, offering warm cookie samples, next to a sign boasting "The Ultimate Chocolate Chip Cookie Recipe."
Posted in Archive, Conversion
published on Monday, 12 February 2024
The use of scarcity marketing, employing phrases like "Before it's too late!" or "Limited Edition!" to trigger the Fear of Missing Out (FOMO), has become a widespread practice in marketing. You’ve probably spent a pretty penny on websites with a countdown clock or rushed to your nearby Starbucks for a limited-time flavor. Pumpkin-spice latte, anyone?
Posted in Archive, Advertising
published on Monday, 15 January 2024
