Going to a liquor store or standing in front of a shelf in the supermarket might sometimes be a little overwhelming. All products are screaming for your attention and it might be hard to pick the right product from the different designs and product sizes.
Everyone makes countless decisions on a daily base. As a graduated consumer psychologist I am therefore fascinated by the (unconscious) reasons behind these decisions.
Therefore I passionately execute market research at Blauw Research in order to discover relevant insights and spot opportunities for different companies, which is also beneficial for consumers.
Generally, when visiting a supermarket, you don't want to waste your precious time by searching for the products you're looking for. In order to help us making decisions, our brains have a few biases in their way of seeing things.
We all know that marketeers are trying to get their products in the centre of a display, and that’s for a very good reason. However, new research shows that there’s another bias that influences our way of checking products. Apparently, our visual attention tends to automatically focus to the upper part of a display when we’re looking for a light-coloured product, and to the bottom for a dark coloured product.
Imagine walking through your local supermarket to buy some fruits and vegetables. We are automatically drawn to that intense red tomato because it looks a lot juicier and tastier than the ones that are pale red.
Sounds familiar? It probably is, because we learned from a young age that fruits and vegetables with richer colors are ripe and have a greater quality. This does not only apply to fruits and vegetables, but also to other food packages. We are, for example, subconsciously scanning for light colored packages when we would like to have something healthy. Our brains associate light colors with healthy options. However, this positive health indication does not always work out as positive as we expect it to be...
The wonderful world of science keeps surprising us. Each month, numerous and diverse interesting ‘did-you-know-that’ insights are published.
We stroll through every marketing, neuroscience and behavioral science journal for the best facts and straight-forward applications. However, as there’s so much worthwhile going on in the large field of science, not every article makes it to NewNeuroMarketing.