The Latest Neuromarketing Insights

Maaike Arts

Maaike Arts

Na de opleiding Leisure Management was ik op zoek naar een nieuwe uitdaging. Deze vond ik in de master Economic & Consumer Psychology. Om alvast een kijkje in de keuken te nemen loop ik daarom deze zomer stage bij Studio ST&T. Daar kan ik mijn passie voor marketing, psychologie en overtuiging kwijt.

After graduating Leisure Management, I was looking for a new challenge. A master in Economic & Consumer Psychology was the next step. Already expanding my horizon and to have a look behind the scenes, I started an internship with studio ST&T. This is where I can combine my passions for persuasion, psychology and marketing.


Articles from this author

Why Nobody Would Drink a Coke Zero From a White Can

Why Nobody Would Drink a Coke Zero From a White Can

Imagine walking through your local supermarket to buy some fruits and vegetables. We are automatically drawn to that intense red tomato because it looks a lot juicier and tastier than the ones that are pale red.

Sounds familiar? It probably is, because we learned from a young age that fruits and vegetables with richer colors are ripe and have a greater quality. This does not only apply to fruits and vegetables, but also to other food packages. We are, for example, subconsciously scanning for light colored packages when we would like to have something healthy. Our brains associate light colors with healthy options. However, this positive health indication does not always work out as positive as we expect it to be...

8 Great Unpublished Neuromarketing Facts of 2016

8 Great Unpublished Neuromarketing Facts of 2016

The wonderful world of science keeps surprising us. Each month, numerous and diverse interesting ‘did-you-know-that’ insights are published.

We stroll through every marketing, neuroscience and behavioral science journal for the best facts and straight-forward applications. However, as there’s so much worthwhile going on in the large field of science, not every article makes it to NewNeuroMarketing.

NewNeuroLOGO 500x500 wit NEG

New insights every month