During my bachelor Psychology at Utrecht University I specialized in Health Psychology. I learnt about subjects such as nudging, self-control and emotions which inspired me towards the question: “How can you persuade people to make healthier choices?”. I came to the realization that this is very complex and I noticed that health psychology was not broad enough for me. To persuade an individual you have to take a lot of psychological processes and decision making in mind, which intrigued me. This interest led to completing a Master in Economic and Consumer Behavior. I think it is important to spread the newest marketing insights in a practical and understandable manner and therefore I contribute by writing for http://newneuromarketing.com"