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The Latest Neuromarketing Insights

Laurien van de Lisdonk

Laurien van de Lisdonk

During my bachelor Psychology at Utrecht University I specialized in Health Psychology. I learnt about subjects such as nudging, self-control and emotions which inspired me towards the question: “How can you persuade people to make healthier choices?”. I came to the realization that this is very complex and I noticed that health psychology was not broad enough for me. To persuade an individual you have to take a lot of psychological processes and decision making in mind, which intrigued me. This interest led to completing a Master in Economic and Consumer Behavior. I think it is important to spread the newest marketing insights in a practical and understandable manner and therefore I contribute by writing for http://newneuromarketing.com


Articles from this author

“They deserve it, right?” Using other-benefit advertising frames to boost sales of sustainable products

 “They deserve it, right?” Using other-benefit advertising frames to boost sales of sustainable products

Remember that one time you went out shopping for a coat and came back with a coat and a pair of new shoes?

You definitely experienced some impulsive buying behavior there! Impulsive purchases are by definition unplanned and make you want the product immediately. These impulsive purchases are often evoked by advertisements – especially in the case of more hedonic products that stimulate immediate joy. In this blog, you will learn a simple copywriting technique that allows companies to promote this impulse buying and how sustainability-driven companies can implement this principle to strengthen their competitive position.

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