💡 Insights
Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
Why most brand names start with the letter K: the origin and future trends of the K Effect
From Kodak to Coca-Cola. And from KitKat to Kool-Aid. Over the years, many brands have been born with the letter -K as their first phoneme. This preference among branding practitioners was so apparen…
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Strategy
An unexpected way how COVID-19 may increase your sales
A lot has been said and written about the current COVID-19 pandemic and we’ve learned much from it. In the past year, great advances have been made in fields such as healthcare, hygiene, viral transm…
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Strategy
5 Neuromarketing Insights You Might Have Missed in 2020
Here at New Neuro Marketing we review new research papers weekly to provide you with the latest insights on Neuromarketing. These are 5 insights that were not yet published in an article but we still…
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Strategy
Does Product Package Shape Equal Brand Status?
How do you judge a person's status? Do you look at his or her clothes? Or their possessions?
According to the Shape-SES theory, most people tend to infer a person's socioeconomic status from his or…
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Strategy
Words With Warmth and More: The ‘In-out Effect’ in (Service) Marketing
Did you know there's a hidden route to consumer preference? A recent study has demonstrated that even the most subtle features of a brand name, such as the mere pronounceability of words, affect…
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Strategy
Want To Involve A Celebrity In Your Campaign? This Is Your Best Bet
What brand do you think of when you hear ‘George Clooney’? And ‘Michael Jordan’?
Exactly, Nespresso and Nike! These are both brands that have successfully implemented celebrity branding.
Many organ…
