💡 Insights
Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
🚀
Strategy
Unveiling the effect of anthropomorphism in food marketing
If you are a pet owner, chances are high you are guilty of talking to your cat or dog as if it’s human. Or even give it its own little raincoat when the weather is bad. That sort of interaction is ho…
🚀
Strategy
Sliced Bars or Imperfect Stars? How to Shape Consumer Preferences with Your Product Rating Design
Ever wondered what is actually shaping your product preferences? Before you click that "Add to Cart" button, what if I told you that the aesthetics of product ratings is subtly guiding your choices?
🚀
Strategy
The Secret Sauce in Promoting Your Healthy Food Product: Keep your Brand Name Sweet and Short
Picture this: you're wandering the aisles of a grocery store, looking for a healthy snack. You come across two seemingly identical products, but one has a brand name that's as long as a Shakespearean…
🚀
Strategy
What are the most effective nudges against alcohol, tobacco, and other unhealthy temptations?
“Giving up smoking is the easiest thing in the world” the words of Mark Twain, an American writer in the late 1800s. “I know because I've done it thousands of times.” In the present day, it’s crystal…
🚀
Strategy
Small, Regular or Plus Size? How Restaurant Menu Labeling Influences Healthy Eating
Do you usually go for a “fat burger”, “super-size burger” or a “thin cookie”? These kind of labels push us to make mental associations with human body shapes and types, triggering our emotions and th…
🚀
Strategy
The psychology behind influencer marketing
Picture this: You’re mindlessly scrolling through your Instagram feed, and there she is – Kylie Jenner, effortlessly flaunting the latest makeup trends. Now, Kylie is not just a reality TV superstar;…
