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Enjoy our latest strategy insights, written by the best authors
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Strategy
Rolex or Rollie? The Hidden Costs of Nickname Branding
When consumers adore a brand, they often give it a nickname—from "Rollie" for Rolex to "Beemer" for BMW. Marketers are eager to embrace this consumer-driven brand love and incorporate these nicknames…
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Strategy
Neuromarketing Explains Why Ferrero Chocolates Are Simply Irresistible
Think about the Ferrero Rocher chocolates. Almost everyone recognizes the shiny gold foil that wraps the chocolate. This packaging doesn’t just wrap the chocolates, it makes it look luxurious and spe…
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Strategy
Can Auditory Feedback Guide Us Through the World of Invisible Mobile Payments?
Recently, I was at the well-known Dutch supermarket, Albert Heijn, using the self-scan kiosk to pay for my daily groceries. As I tapped my credit card against the terminal, no sound came from the dev…
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Strategy
Nudge, Nudge, Green Boost: How To Encourage Sustainable Buying Behavior Among Online Shoppers
Picture this: You're wrapping up an online shopping session, with the mouse hovering over the checkout button. Suddenly, you notice a little green leaf next to one of the delivery options. "Huh," you…
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Strategy
More Than Just a Cup of Joe: Neuromarketing Tips to Boost Customer Experience
Introduction
Today, more and more retail companies are recognizing the need to create the ultimate customer experience in-store. Neuromarketing research has made considerable ground in investigating…
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Strategy
Unveiling the effect of anthropomorphism in food marketing
If you are a pet owner, chances are high you are guilty of talking to your cat or dog as if it’s human. Or even give it its own little raincoat when the weather is bad. That sort of interaction is ho…
