💡 Insights
Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
Want To Involve A Celebrity In Your Campaign? This Is Your Best Bet
What brand do you think of when you hear ‘George Clooney’? And ‘Michael Jordan’?
Exactly, Nespresso and Nike! These are both brands that have successfully implemented celebrity branding.
Many organ…
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Strategy
Want To Make A Great First Impression? Start At Your Customer's Front Door
Do you ever think about the first impression you leave on others?
If you are like most people, you do. After all, we only have one chance to make a great first impression, right?
But leaving a memo…
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Strategy
Why We're Blind To Our Best Ideas
Ideas. They are the rocket fuel behind many of life’s best decisions. And some of the worst.
Whether you’re an entrepreneur in search of fruitful business avenues, a storyteller pondering on a thoug…
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Strategy
How To Use Price Framing To Your Advantage
Price comparison is key to consumer buying decisions. Does price presentation predict purchase choice? A 2019 American Marketing Association study published by David Hardisty, Dale Griffin, and Thoma…
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Strategy
How To Manage Your Inventory: Divide and Conquer
When in Italy, my father-in-law has a proven technique for finding the best wine in the supermarket: By checking which shelf is the emptiest, he knows which wine is being drunk by the locals and thus…
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Strategy
A Surprising Way To Minimize Product Returns
We live in a returns culture, where delivery is free and so are the returns. Zero shipping fees and favorable in-store return policies make it very attractive to bulk buy products consumers don’t nee…
