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Enjoy our latest strategy insights, written by the best authors
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Strategy
The Ultimate Guide to Product Assortment Psychology in 2022
If there’s one thing that retail psychologists have learned over the years, it’s that choice isn’t always good. Few people will be excited by facing 382 options of laundry detergent. Alternatively, 3…
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Strategy
Convenience Is The New Key To Make Your Brand’s Perception PREMIUM
Working 8 hours straight, hitting the gym, preparing food, and trying to make time for your loved ones… Sounds familiar? You are desperate for some leisure time but how do you make the time?
You mig…
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Strategy
Is Fondness for Roundness a thing? How to increase buying intentions for indulgence foods with a basic shape
Think about two similar scenarios where you want to treat yourself. One: you just left the gym after a long day. It was a good session. You ate your frog and managed to tick almost everything off you…
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Strategy
Justifying Indulgent Choices: The Role of Deservingness in Consumer Decisions
Whether it’s New Year’s resolutions or another self-made commitment, individuals face a daily barrage of goal conflicts. Granola bar or brownie? Gym or another Netflix binge? Scroll social media or p…
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Strategy
The Ultimate Psychology of Music Blog - How Background Music Can Boost Sales
Just some quick fun facts. Companies spend millions of dollars to discover the perfect amount of fizz in a soda. Eating chips with headphones on makes the experience less enjoyable. And the louder th…
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Strategy
How to Increase Advertisement’s Effectiveness with Emphasizing Words
Day in day out we are exposed to advertising on radio, television, YouTube, and all the other communication channels. So, it is important that you not get annoyed by them, right? Speech plays an impo…
