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Latest strategy insights
Enjoy our latest strategy insights, written by the best authors
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Strategy
Is it Girl Math or Behavioral Economics? The Power of Cost per Wear
“Girl Math” in action
You’ve likely seen the videos: a $500 pair of designer boots is “practically free” because if you wear them every day for three years, they cost less than a cup of coffee. Imag…
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Strategy
“Ew”... “Jerks”... Why Some Insults Do More Good Than Damage to Your Brand
Finding a marketing goldmine in unexpected situations
Do you take negative feedback with a pinch of salt, or do you react with fervor even at the risk of losing goodwill and customers’ business? Mos…
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Strategy
Emotion, Ease, Identity: The Formula for Social Sharing
We’ve all heard the phrase: “stop the scroll.” But what really makes someone pause and even better, hit the share button?
Picture yourself scrolling through your feed.
One post says: “Our product…
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Strategy
A Nudge That Cuts Waste — Without Cutting Satisfaction
Imagine you’re in a cozy bistro. You’re browsing the menu, thinking about what you feel like eating. Now imagine a message on your table:
“We are committed to reducing food waste - you can help! Abo…
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Strategy
How Categories Grow: Practical Guidelines for Predictable Category Growth
Byron Sharp has shattered many brand growth myths with his books How Brands Grow part 1 and 2. He provided clear empirical data that showed brand choice is rarely driven by passion, but rather by our…
