💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
The Paradox of Choice Revisited
Did you read Barry Schwartz’ book The Paradox of Choice - Why More is Less? If not, this sentence is your executive summary:
There is such a thing as having too much choice
There are many scientifi…
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Conversion
The Secret to Get More Help From Others
When do we help someone? Helping is something social, and we often need help from others. Maybe you want help from a colleague on a rapport that’s due this Friday or maybe you want your children to c…
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Conversion
Why a Pumping Bass Makes You Yearn for Black Sweaters
We don’t like to admit it, but as humans we do a pretty bad job at controlling our attention. Sure, we can actively choose to maintain or divert our focus after something has captured our attention…
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Conversion
Restructure your CTA with this simple technique and more than double your conversion rate
Get ready. You’re about to discover a simple to use scientifically grounded technique that has increased conversions by 40% to as much as 125% percent.
It’s not about button color, shape or size. It…
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Conversion
How to make people prefer a dry salad over a tasty cheeseburger
Governments and health organizations are spending billions of dollars in order to stimulate you and me to put healthier foods on our plates. But take one look at the world outside to face living and…
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Conversion
A small favour to rule them all, double your sales with this one small request.
Here’s a sales principle that’s surprising yet beautifully straightforward:
As a seller, offer the consumer a personal discount that’s small enough to seem legitimate; then before they accept the di…
