💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
The party pooper effect: when empty spaces sell better
Being a social animal, humans often glance at other human beings and their way of interacting with one another.
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Conversion
How Small Rewards Make Your Customers Buy over and over Again
We all know that wonderful feeling we get after eating some delicious food, receiving a massage, or getting a present. But what we tend to forget, is that these pleasurable moments of instant gratifi…
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Conversion
Increase sales by using warm colours in your campaign
American researchers did some pioneering research that sheds new light on your choice of supermarket. They studied the influence of warmth perceptions of colours.
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Conversion
The Boomerang Effect of Discounts - Why Lower Prices Can Backfire and How to Avoid a Decrease in Sales
Discover how to improve sales by applying the right discounts for the right products.
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Conversion
How influencing Maximisers can also convert Satisficers
I Love cooking!
I literally spend hours in the kitchen every weekend preparing meals for my wife and kids; and there is nothing more rewarding than watching them enjoy the meal so much that they ask…
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Conversion
The Sunlight Effect: How daylight might make you money…
Economic theory predicts that people’s spending activities do not vary with environmental conditions, such as seasons and weather-related factors. As neuromarketers, we know better than that. It’s ha…
