💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
How to turn complementary products into a marketing tool?
Imagine that you are a retail store manager who has an oversupply of hot dogs. To boost sales, you decide to create an 'outdoor barbeque' display by placing a variety of complements (e.g. condiments…
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Conversion
‘20% fat’ versus ‘20.3% fat’ – How Specific Numbers Make us Think and Buy Differently
A 1988 research article investigated consumer reaction to numerical comparisons, using the lean/fat composition of hamburgers at an 80:20 ratio. Framing of the question was found to be a major factor…
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Conversion
How Discount Format Affects Conversion And Spending
Buy more to save more, money off, sale, special offer, spin the lucky wheel... So many different expressions to achieve one goal – conversion. But which method really works?
There are so many…
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Conversion
Why We Need To Get Rid of The Text Box Bid
What is your budget? What is your bid? How much would you like to donate?
These questions have become quite commonplace online; customers are asked to choose what they would like to pay, rather than…
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Conversion
Let's get in touch: the effects of touchscreens on shoppers' purchase intentions
Ask yourself: when you want to buy a pair of shoes, what is the first thing you do?
Chances are, you’ll start browsing for your favourite colour, your favourite brand. You’ll choose a few models you…
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Conversion
The Three Essential Ingredients To Winning The Brains Of Mobile Shoppers
As shoppers, we have learned to be wary of what we purchase and how. We research information and find the ‘best’ products for ourselves and with a heavy dependency on technology, we can now do this w…
